Dallas Cowboys
Jack Eskridge, one of coach Tom Landry’s first hires, redesigned the solid blue logo in 1964 by adding a white border around the blue star, giving it a 3D effect. It has remained unchanged ever since. The updated logo has a dark navy blue star with white and navy blue outlines. A darker shade of blue.
Dallas Cowboys
1960 - Present
Single lined wordmark “COWBOYS” in blue.
Font: Cowboys by Sharkshock
https://www.1001fonts.com/cowboys-font.html
Dallas Cowboys
1960 - Present
Single lined wordmark "COWBOYS" in silver.
Font: Cowboys by Sharkshock
https://www.1001fonts.com/cowboys-font.html
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Dallas Cowboys Logo Wordmark Structure and Branding
The Dallas Cowboys logo wordmark has remained consistent, reflecting the team’s emphasis on tradition. While the star is the main symbol, the wordmark supports branding across uniforms and digital materials. You can track its design over time on our Dallas Cowboys primary logo page.
Designers often use the wordmark in merchandise alongside Dallas Cowboys logo pictures and versions of the Dallas Cowboys logo NFL design. To access branding tools or team info, visit the Cowboys’ official website.