SPORTS LOGO HISTORY

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Dallas Cowboys Wordmark Logo

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Cowboys Wordmark Logo

The Dallas Cowboys have one of the most iconic logos in all sports. The logo has been around since 1960 when it was first used on the team’s helmets. Over the years, it has undergone several changes and iterations, but its core elements remain unchanged. The current version features a blue star with white trim set against a navy-blue background and outlined by two silver lines forming an “X” shape.

The original design for this logo was created by Tex Schramm, who served as president and general manager of the Cowboys from 1960 to 1989. He wanted something bold yet simple enough to be recognized quickly, so he chose a giant star as his main feature rather than drawing out details or intricate designs like some other teams had done at the time (e.g., Baltimore Colts). It also helped that Texas is known for its stars—making them an obvious choice for Schramm's design concept!

Since then, minor tweaks have been made over time, such as changing colors or adding small details—but overall, this classic emblem remains recognizable after more than 50 years! From being printed on t-shirts to appearing on billboards across America: no matter where you go today, chances are you will see someone wearing or displaying something with this famous Cowboys mark emblazoned upon it—a testament not only how great their team is but how timeless their brand identity truly stands out even among all others within professional sports leagues worldwide!




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Select your favorite color of the Dallas Cowboys wordmark logo?




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Dallas Cowboys
1960 - Present

Single lined wordmark “COWBOYS” in blue.

Font: Cowboys by Sharkshock
http://www.1001fonts.com/cowboys-font.html

dallas-cowboys-wordmark-logo-1960-present-2
Dallas Cowboys
1960 - Present

Single lined wordmark “COWBOYS” in silver.

Font: Cowboys by Sharkshock
http://www.1001fonts.com/cowboys-font.html

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