Cardinals Wordmark Logo
The St. Louis Cardinals football team has had a long and celebrated history, with their logo changing over the years to reflect their success. The current wordmark logo of the Cardinals had changed significantly since its inception in 1960 when it was first introduced as part of an updated look for the organization.
The original design featured a red shield with yellow trim and two white birds facing each other on either side, along with “StL” written in block letters at the top center portion of the shield. While this version remained until 1981, there were subtle changes made throughout those 21 years, such as adding black outlining around some elements or adjusting font sizes slightly to give it more emphasis or contrast against specific colors within its composition.
In 1982 however, significant changes began taking place, beginning with the introduction of a new color scheme that replaced red and yellow with blue and gray, respectively, while also eliminating all imagery from before, leaving only text-based components behind; namely “Cardinals” written out across three lines above “StL” still present but now much smaller than before occupying just one line beneath them both – making up what we know today as their official wordmark logo used by fans worldwide!
1960 - 1961
Double lined wordmark “ST. LOUIS FOOTBALL” in black and below “CARDINALS” in red.Font: Unknown