Broncos Wordmark Logo
The Denver Broncos have had a long and storied history, and their wordmark logo is essential to that. The original logo was created in 1960 when the team joined the American Football League (AFL). It featured a large orange "D" with two white stripes on either side, representing Colorado's state flag. This design remained unchanged until 1997, when it was replaced by a more modern look featuring blue lettering with an orange outline.
In 2012, the Denver Broncos made minor changes to its wordmark logo to better reflect its heritage and current identity. The font used for the letters was changed from Block Gothic Bold to Klavika Medium Italic, which added more significant emphasis on each character while also giving them more personality than before. Additionally, they altered the colors slightly so that both blue and orange were present within each letter rather than just one or other dominating color scheme throughout all of them; this allowed for more excellent contrast between individual characters making it easier for people to recognize at a glance from afar what team’s name they are looking at without having any trouble understanding what those letters mean individually or together collectively.
Today’s Denver Bronco’s Wordmark Logo has become iconic amongst NFL fans around the world due mainly in part because of how simple yet effective it is compared to previous versions; even though there have been subtle tweaks over the years, none drastic enough to alter the overall look feel which make perfect sense considering how beloved brand itself has become since inception nearly sixty years ago now!
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1997 - Present
Double lined wordmark “DENVER” in orange and a smaller font below the other wordmark “BRONCOS” in navy blue.Font: Denver Broncos Font
1968 - 1996
Single lined wordmark “BRONCOS” in blue.Font: Unknown