Browns Primary Logo
The Cleveland Browns are one of the longest-tenured teams in the history of pro football. They started off as a charter member of a league known as the All-America Football Conference before becoming an NFL team. The franchise won 8 league championships in the AAFC and NFL before the Super Bowl Era. Legendary Hall of Fame players such as Jim Brown and Otto Graham have played for this long-tenured franchise. Thus, it is only right that we have a page dedicated to the franchise’s logo history.Â
The Browns are the only NFL team without a logo on their helmet. The logo-less helmet serves as the Browns' official logo. But overall, the orange, logo-less helmet continues to remain the primary trademark of the Cleveland Browns. As you will see, the Cleveland Browns have not held a logo on their helmet since 1970. The only difference in design was in the color and design of the facemasks. As Browns fans will come to learn, the team had a very unique logo prior to 1970. For 21 years, the main brand identifier for the Browns was a mascot known as “Brownie Elf." There were two different versions of that logo.
2015 - Present
The updated helmet logo is reflective of today’s modern Cleveland, the design honors the past while evolving into the future. The iconic brown and white stripes stand tall over the orange helmet, a new orange color that matches the passion of the Dawg Pound. The new brown face mask represents the strength and toughness of Cleveland.
2006 - 2014
Only change to this logo is that the face mask is now grey, removing the white.
1992 - 2005
A new face mask design, still white and the same orange helmet with brown and white stripe.
1986 - 1991
A modern looking helmet with a 3/4 view of an orange helmet, with brown and white stripes, and with a white modern face mask.
1970 - 1985
First Cleveland Browns helmet logo, an orange helmet, brown and white stripes, with a white face mask.
1965
Unused Logo
A Brown’s helmet with an interlocking letters “CB” logo in brown with white trim. The letters “CB” represent the city and the nickname – Cleveland Browns.
1959 - 1969
The team has had various promotional logos throughout the years, such as the “Brownie Elf” mascot or a Brown “B” in a white football. While Art Modell did away with the Brownie Elf in the mid-1960s, believing it to be too childish, its use has been revived under the current ownership.
1948 - 1958
The original “Brownie Elf” logo is credited to Dick Dugan, who became the sports cartoonist for the Cleveland Plain Dealer.