Rams Wordmark Logo
The Los Angeles Rams have a long and storied history with their iconic wordmark logo. The team first adopted the logo in 1948, when they moved from Cleveland to Los Angeles. It was designed by Fred Gehrke, who had previously worked as an industrial designer for Lockheed Aircraft Corporation. The original design featured two large “Rams” letters in blue and gold connected with a white outline of horns on either side of the lettering. This simple yet striking design has become synonymous with the team since its inception over 70 years ago.
Over time, minor changes have been made to keep up with modern trends while still retaining its classic look and feel; most notably adding shading around each letter in 1998, which gave it more depth than before, along with some other minor tweaks here and there throughout the years that kept it looking fresh without straying too far away from what made it so famous originally: simplicity combined with boldness.
Today, this timeless symbol is one of the sports' most recognizable logos—a testament to how well-designed logos can stand up against even today's high standards of graphic design excellence! It continues to be used proudly by fans all over Los Angeles County as they cheer on their beloved Rams every Sunday during football season or any other day when pride needs showing off!
2020 - Present
Rams’ primary logo representing the letters “LA” in blue and gold and wordmark “RAMS” in blue.
Font: Custom
2020 - Present
Triple-lined wordmark “LOS ANGELES RAMS” in blue.
Font: Custom
2020 - Present
Single-lined wordmark “RAMS” in blue.
Font: Custom
2017 - 2019
Double lined wordmark “LOS ANGELES” in blue and “Rams” in blue on a white background. The letter “R” is shaped like a ram horns.
Font: The "R" was custom made for their logo, the rest appears to be City Bold Italic by Bertholdhttp://fontsgeek.com/fonts/City-Bold-Italic
2016 - 2019
Single lined wordmark “Rams” in blue. The letter “R” is shaped like a ram horns.
Font: The "R" was custom made for their logo, the rest appears to be City Bold Italic by Bertholdhttp://fontsgeek.com/fonts/City-Bold-Italic
2016
Single lined wordmark “Rams” in blue with a gold background. The letter “R” is shaped like a ram horns.
Font: The "R" was custom made for their logo, the rest appears to be City Bold Italic by Bertholdhttp://fontsgeek.com/fonts/City-Bold-Italic
2016
Double lined wordmark “LOS ANGELES” in blue and “Rams” in blue with a gold background. The letter “R” is shaped like a ram horns.
Font: The "R" was custom made for their logo, the rest appears to be City Bold Italic by Bertholdhttp://fontsgeek.com/fonts/City-Bold-Italic
2016
Single lined wordmark “LOS ANGELES RAMS” in blue.
Font: Unknown
1984 - 1994
Single lined wordmark “RAMS” in blue and letters “LA” in yellow on top of the wordmark.
Font: Unknown
1972 - 1983
Double lined wordmark “LOS ANGELES” on top and “RAMS” on the bottom in blue.
Font: Unknown