The logo for Cincinnati Bengals stands out as one of the boldest in the NFL. Dominated by orange and black stripes, the design mirrors the power of a Bengal tiger—agile, fearless, and intense.
Cincinnati Bengals
The Bengals primary logo consists of a large letter “B” in orange with three black tiger stripes incorporated into the design making its way down from the top of the letter “B.” Originally introduced in 2004, the Bengals darkened the shade of orange used in their logos (to match the orange they’d already been using on their on-field jerseys since 2012) when they re-designed their uniforms in 2021.
Cincinnati Bengals
2004 - 2021
The Cincinnati Bengals wanted to bring the energy of their signature bengal tiger striped helmet into a new team identity. In 2004, a new logo consisting of an orange “B” covered with three black tiger stripes was introduced. The simple “B” covered with black tiger stripes works with the abstract helmet and the existing tiger symbol.
Cincinnati Bengals
1997 - 2004
The Cincinnati Bengals introduced a modern new look in 1997 when they developed and released their first true primary logo since their shift to the NFL. The logo showed the head of a Bengal tiger in orange with black and white striping with a fierce look on its face.
Cincinnati Bengals
1990 - 1997
The 1990 logo has a new tiger stripe pattern introduced. The face guard is black with a new version.
Cincinnati Bengals
1981 - 1990
In 1981 the team introduced a orange helmet with black tiger stripes all over the helmet. The helmet has a black two-bar face guard.
Cincinnati Bengals
1970 - 1981
The Bengals next logo featured a helmet a similar shade of orange to the Cleveland Browns, with the only variations being the wordmark "BENGALS" in block letters on either side of the helmet and no stripe on the helmet.
Cincinnati Bengals
1968 - 1970
The Bengals first logo, the team chose a caricature of a bengal, running with a football under its right arm. Flying off the tigers head is a white helmet with another tigers head painted on its side. The team used this logo while they were members of the AFL through the 1969 season.
Logo for Cincinnati Bengals: A Fierce NFL Identity
The current logo features a stylized “B” with tiger stripes, symbolizing strength and speed. It’s clean, memorable, and instantly linked to the team’s identity.
What makes this logo special is its simplicity. Unlike animal mascots or complex shields, it relies on bold typography and contrast to leave a lasting impression. Whether printed on helmets, jerseys, or merchandise, the Cincinnati Bengals logo is instantly recognizable by fans everywhere.
If you're exploring how sports logos influence team branding, visit our NFL logo evolution archive for more insights.
Cincinnati Bengals Logo History: Stripes That Tell a Story
The Cincinnati Bengals logo history reflects a journey of refinement and purpose. In 1968, the original logo featured a literal image of a leaping tiger—visually exciting but hard to apply across platforms. As branding evolved, so did the Bengals.
In 2004, the team unveiled a new design: the striped “B” that fans know today. This minimal yet bold approach gave the logo a clean, professional look that still captured the team’s wild spirit. The logo also transitioned well into modern formats, from screen printing to digital assets.
Today’s version is officially recognized as the Cincinnati Bengals NFL logo, used on helmets and across all branding materials. Its clean lines and fierce coloring make it one of the NFL’s most unique emblems.
This page is dedicated to exploring the primary logo for Cincinnati Bengals—a bold, iconic symbol that represents the team’s identity in the NFL.
If you're looking for the story, meaning, and evolution behind the logo for Cincinnati Bengals, you're in the right place.
From early designs to the modern striped “B,” we break down how this primary logo came to define the franchise.
For a broader look at NFL logos and their evolution, check out the official NFL logo history page.
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What's the Best Bengals Logo of All Time?
Join us on a fascinating journey as we explore the evolution of the Bengals Logo through the years! From its inception in 1968 to modern designs, this video showcases the transformations of the Cincinnati Bengals' logo, highlighting the creative changes that reflect the team's identity and culture...
