Broncos Primary Logo
The Denver Broncos played their first season in 1960 as an American Football League charter member.
10 years later, they would become an NFL team as part of the AFL-NFL merger in 1970. The Broncos became part of two unique moments in football history. They were the first franchise to win an AFL game as they beat the Boston Patriots 13-10 in the first AFL game ever played in early September of 1960.
7 years later, they became the first AFL team to record a victory over an NFL team with a 13-7 win over the Detroit Lions.
During their entire tenure as an NFL franchise, the Denver Broncos have been part of the AFC and, specifically, in the AFC West Division.
The Denver Broncos have won 8 conference championships in franchise history and have three Super Bowl victories (1997,1998 and 2015)
John Always, Terrell Davis, Shannon Sharpe, and Steve Atwater are some great players that have played for this franchise. The Broncos have 8 players that are members of the Hall of Fame.
It only makes sense that we have a logo history dedicated to a franchise with such prestige.
Denver Broncos fans may know that their current logo has much-staying power. Their current logo is the head of a white horse with an orange mane. Navy blue outlines can be seen all around.
The Broncos have had their current logo for the past 25 years. This includes all three Super Bowls won in franchise history.
A deeper dive into the logo history of the Broncos will reveal logos that are vastly different. For instance, the color scheme of Bronco's first-ever logo is mustard yellow.
This logo history page should connect Broncos fans with their franchise through its logos.
1997 - Present
The Broncos radically changed their logo in 1997, a design that the team continues to use to this day. The new logo was unveiled on February 4, 1997. Navy blue replaced royal blue on the team’s color scheme. The current logo is a profile of a white horse’s head with a navy blue outline, with an orange mane and navy blue outlines.
Designed by Nike
Story by Deluxe Enterprise Operations "6 reasons the Denver Broncos logo design works"
1993 - 1996
In 1993, the white horse has different black outline and facial features. The large orange “D” are the same as the last logo.
1970 - 1992
The logo was redesigned so that a white horse is coming out of a large orange letter “D.” The horse has seam coming out of his nose.
In a letter written in 1968, the Broncos organization thanks Pat Taylor’s father, Edwin Taylor: “To Edwin G Taylor, we thought you would be pleased to know that the design suggestion you forwarded to us last year has been accepted as the new Denver Bronco helmet ornamentation. The Denver Broncos were looking for an update to their logo.
“I mean here’s this Bucking Bronco that looks like its emaciated, I mean yeah and they played the way their emblem looked,” said Pat of the even older Broncos logo that featured a orange bucking horse with a football player in an orange uniform riding him.
Taylor delivered that update. “That’s what he came up with. The stallion, the power,” said Pat. Taylor had one day sketched the now iconic D and sent the idea to the team. For what could be considered one of his greatest creations, Taylor received that letter from the team, a shirt, hat and two tickets in the south stands for a game against the Kansas City Chiefs. Tickets that Taylor never used.
1962 - 1969
Two years later, the team unveiled a new logo featuring a orange bucking horse with a football play in a orange uniform holding a football, and changed their team colors to orange, royal blue and white.
1960 - 1961
When the Broncos debuted in 1960, their original logo drew as much attention as their play on the field. They featured white and mustard yellow logo as a football player riding a yellow bucking bronco.