Broncos Primary Logo
The Denver Broncos have been around since 1959 and their primary logo has gone through several iterations over the years. The original logo was a simple brown horse head with an orange mane, which represented the wild horses of Colorado. This logo remained in use until 1997 when it was replaced by a more modern design featuring an abstract blue and orange horse's head superimposed on top of a white D-shaped shield. This version of the logo was featured for 15 years before being retired in 2012 to make way for another update.
The current Denver Broncos' primary logo is based on its classic look but with some updates that give it more depth and texture than its predecessors had. It features two horses’ heads facing each other inside a navy blue circle, surrounded by an inner ring of light orange color representing flames or energy radiating outward from within them as they race towards one another symbolizing strength, power, courage, and determination—all traits embodied by those who wear this iconic jersey both on & off the field!
Overall throughout its history, the Denver Broncos logos have always had strong ties to Colorado's wild mustangs—a fitting representation given that these animals embody many qualities found among football players: resilience & tenacity; never giving up even amidst great adversity; plus having enough speed & agility to outrun any opponent! All these elements combine into one powerful symbol unifying fans across generations while still honoring tradition at every turn - making it no wonder why this team remains so beloved today!
1997 - Present
The Broncos radically changed their logo in 1997, a design that the team continues to use to this day. The new logo was unveiled on February 4, 1997. Navy blue replaced royal blue on the team’s color scheme. The current logo is a profile of a white horse’s head with a navy blue outline, with an orange mane and navy blue outlines.
Designed by Nike
Story by Deluxe Enterprise Operations "6 reasons the Denver Broncos logo design works"
1993 - 1996
In 1993, the white horse has different black outline and facial features. The large orange “D” are the same as the last logo.
1970 - 1992
The logo was redesigned so that a white horse is coming out of a large orange letter “D.” The horse has seam coming out of his nose.
In a letter written in 1968, the Broncos organization thanks Pat Taylor’s father, Edwin Taylor: “To Edwin G Taylor, we thought you would be pleased to know that the design suggestion you forwarded to us last year has been accepted as the new Denver Bronco helmet ornamentation. The Denver Broncos were looking for an update to their logo.
“I mean here’s this Bucking Bronco that looks like its emaciated, I mean yeah and they played the way their emblem looked,” said Pat of the even older Broncos logo that featured a orange bucking horse with a football player in an orange uniform riding him.
Taylor delivered that update. “That’s what he came up with. The stallion, the power,” said Pat. Taylor had one day sketched the now iconic D and sent the idea to the team. For what could be considered one of his greatest creations, Taylor received that letter from the team, a shirt, hat and two tickets in the south stands for a game against the Kansas City Chiefs. Tickets that Taylor never used.
1962 - 1969
Two years later, the team unveiled a new logo featuring a orange bucking horse with a football play in a orange uniform holding a football, and changed their team colors to orange, royal blue and white.
1960 - 1961
When the Broncos debuted in 1960, their original logo drew as much attention as their play on the field. They featured white and mustard yellow logo as a football player riding a yellow bucking bronco.