Rams Primary Logo
The Los Angeles Rams have had a long and storied history in the National Football League. The team's primary logo has changed several times over the years, reflecting the evolution of its identity as an organization. In 1937, when they were originally founded as the Cleveland Rams, their logo featured a ram's head with "Cleveland" written across it. This design was used for nearly two decades before being replaced by an updated version featuring a blue-and-white shield with crossed swords behind it during their move to Los Angeles in 1946.
In 1973, after many successful seasons under this new look and following some changes to the ownership structure within the franchise, they unveiled another redesigned primary logo which featured a gold roman numeral “XII” on top of white horns that resembled those of an actual ram – representing both strength and unity within their fan base at home games at Anaheim Stadium (now known as Angel Stadium). Finally in 2000 when St Louis became home for them once again; they adopted yet another redesign featuring three different colored stripes along the bottom half symbolizing each state through which the team had traveled: Ohio (blue), California (yellow) & Missouri (red).
Today’s version is quite similar to what we saw back then but now features slightly more modernized font lettering around the perimeter instead original one from the 2000 season while keeping the same color scheme intact - making sure that fans still recognize the iconic emblem synonymous with LA Rams brand even if it been almost 20 years since last time club moved cities! It truly speaks volumes about how far the franchise has come over the past few decades all while staying true throughout the entire process no matter where its playing field may be located any given year.
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2020 - Present
Initials “LA” in blue italics with the letter “A” arched back in blue and yellow to form a ram’s horn.
2017 - 2019
Ram’s head in blue and white facing to the right.
Color change from the previous logo.
In moving back to Los Angeles, the Rams kept the same logo from their St. Louis days. The logo of a rams head is strong and sleek looking logo. Ram head in blue and gold facing to the right.
2000 - 2015
In 2000 following the Super Bowl win, a new logo of a blue charging ram’s head with gold horns and a gold outline was designed.
1995 - 1999
In St. Louis the Rams logo, changed to a wordmark “ST. LOUIS” in yellow on a blue background above the other wordmark “Rams” in blue with yellow border and a blue and yellow replica of the St. Louis Arch. Noticed the similarities to the unused proposed expansion team St. Louis Stallions logo.
1989 - 1994
The final Los Angeles logo featured a 3/4 view of a dark blue helmet and a modern face mask with yellow rams horns wrapped around the earhole.
1983 - 1988
The next Rams logo is a major change to a “helmet logo.” The logo is a side view of dark blue helmet and blue face mask with yellow rams horns wrap around the earhole.
1970 - 1982
The Ram’s logo went through very minor changes, by eliminating the yellow horns. They are now just white like the rest of the ram’s head.
1951 - 1969
The Ram’s changed their logo in 1951 and eliminated the color blue from the logo. The white ram’s head has more detail with the black outline. As well the yellow ram’s horns has more detail.
1946 - 1950
In 1946 the Rams moved to Los Angeles and used the Cleveland logo for four years with no changes.
1944 - 1945
In 1944, the Ram’s logo has the ram now facing to the left and the color of black is added. Still a blue ram with a black and blue outline.
1941 - 1942
Original Ram’s logo featured a blue ram head facing to the right.