Atlanta Falcons
The Atlanta Falcons team identity launched a new era for the team in 2003. The logo was redesigned with red and silver accents to depict a more powerful, aggressive falcon, which now more closely resembles the capital letter “F.” The new Falcon logo looks similar, but the Falcon has a swifter, “in flight” look.
Atlanta Falcons
2020 - Present
Initials "ATL" in black with white and grey trim and the left half of the letter "A" forming the wing of the Falcon's primary logo.
Atlanta Falcons
2003 - 2019
Black, white and red streaking falcon with wordmark "ATLANTA" in red and "FALCONS" in black below the falcon.
Primary logo with the wordmark added.
Atlanta Falcons
1998 - 2002
A black falcon with a red letter "A" on top of the falcon.
Bold Concepts in Atlanta Falcons Logo History
Over the years, the Atlanta Falcons logo history has included several alternate marks. Some featured sleek wings or shield-shaped emblems, while others leaned into geometric, modernist styles. These were often used on sideline apparel, fan gear, or promotional campaigns. You can view the official emblems alongside these alternates on our Atlanta Falcons primary logo page.
Some alternate logos come in scalable formats like Atlanta Falcons logo vector versions, perfect for digital and print use. Others exist as high-resolution Atlanta Falcons logo PNG files used for merchandise and media graphics. These designs maintain the team’s core identity while exploring fresh approaches. To see the Falcons' current visual brand, uniforms, and updates, visit the official Atlanta Falcons website. Every variation of the Atlanta Falcons logo tells part of a visual story that continues to evolve.
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