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Atlanta Falcons Alternate Logo

atlanta-falcons-primary-logo

Atlanta Falcons

2003 - Present

The Atlanta Falcons team identity launched a new era for the team in 2003. The logo was redesigned with red and silver accents to depict a more powerful, aggressive falcon, which now more closely resembles the capital letter “F.” The new Falcon logo looks similar, but the Falcon has a swifter, “in flight” look.


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Falcons Team History
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Falcons Alternate Logo

The Atlanta Falcons have a long and proud history, dating back to their inaugural season in 1966. They have had several logos representing their team's spirit and identity throughout the years. The most iconic of these is undoubtedly the logo featuring an angry red falcon with wide wings. This design has been used for decades as a symbol of power, strength, and determination for the franchise.

In recent years however, the Falcons have introduced an alternate logo that pays homage to both past successes as well as looking forward to what could be possible in future seasons: A sleek black bird soaring high above Georgia’s state flag with talons outstretched, ready to attack any opposition it may face on or off the field alike! This new look gives fans something fresh while still honoring traditional elements such as colors associated with Atlanta sports teams (red & black) plus classic features like feathers around its head which are symbolic of flight & freedom - thus creating a powerful visual representation of what it means to “Rise Up” together, especially in contrast to the Atlanta Falcons Wordmark logo!

Overall this new alternate logo is another excellent example of how far ahead-thinking owner Arthur Blank continues leading his organization by not only embracing change but also celebrating success from all eras throughout the team's history, showing us just how strong & resilient this city indeed can be when united behind one common goal – winning championships!

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Atlanta Falcons

2020 - Present

Initials "ATL" in black with white and grey trim and the left half of the letter "A" forming the wing of the Falcon's primary logo.

Atlanta Falcons Alternate Logo 2020 - Present

Atlanta Falcons

2003 - 2019

Black, white and red streaking falcon with wordmark "ATLANTA" in red and "FALCONS" in black below the falcon.

Primary logo with the wordmark added.

Atlanta Falcons Alternate Logo 2003 - 2019

Atlanta Falcons

1998 - 2002

A black falcon with a red letter "A" on top of the falcon.

Atlanta Falcons Alternate Logo 1998 - 2002

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