
Falcons Alternate Logo
The Atlanta Falcons have a long and proud history, dating back to their inaugural season in 1966. They have had several logos representing their team's spirit and identity throughout the years. The most iconic of these is undoubtedly the logo featuring an angry red falcon with wide wings. This design has been used for decades as a symbol of power, strength, and determination for the franchise.
In recent years however, the Falcons have introduced an alternate logo that pays homage to both past successes as well as looking forward to what could be possible in future seasons: A sleek black bird soaring high above Georgia’s state flag with talons outstretched, ready to attack any opposition it may face on or off the field alike! This new look gives fans something fresh while still honoring traditional elements such as colors associated with Atlanta sports teams (red & black) plus classic features like feathers around its head which are symbolic of flight & freedom - thus creating a powerful visual representation of what it means to “Rise Up” together!
Overall this new alternate logo is another excellent example of how far ahead-thinking owner Arthur Blank continues leading his organization by not only embracing change but also celebrating success from all eras throughout the team's history, showing us just how strong & resilient this city indeed can be when united behind one common goal – winning championships!
Falcons Products
2020 - Present
Initials “ATL” in black with white and grey trim and the left half of the letter “A” forming the wing of the Falcons primary logo.

2003 - 2019
Black, white and red streaking falcon with wordmark “ATLANTA” in red and “FALCONS” in black below the falcon.
Primary logo with the wordmark added.

1998 - 2002
A black falcon with a red letter “A” on top of the falcon.
