Detroit Lions
The new logo features only subtle changes, replacing the black outline around the lion with a silver one and sharpening the image. A fierce leaping blue lion still has the white then silver outline. A flowing mane and fangs as facial features are added.

Detroit Lions
2017 - Present
Single lined wordmark "DETROIT LIONS" in blue.
Font: Custom

Detroit Lions
2009 - 2016
Double lined wordmark "DETROIT" in black and "LIONS" in a custom font in blue.
Font: Wayne Fonts by Tobin Strong
https://fontmeme.com/detroit-lions-font/

Detroit Lions
2009 - 2016
Single lined wordmark "LIONS" in blue.
Font: Wayne Fonts by Tobin Strong
https://fontmeme.com/detroit-lions-font/

Detroit Lions
1970 - 2008
Single lined wordmark "LIONS" in a custom font in the color blue with white drop shadow.
Font: Thunderbird by Agfa
https://famfonts.com/detroit-lions/
Detroit Lions Logo History: Evolution of a Football Icon!
Evolution of a Football Icon takes you on a fascinating journey through the visual transformation of one of the NFL's most storied franchises. From the team's early days to its modern look, this video dives into the various iterations of the Detroit Lions logo, highlighting the changes and the reasons behind them.
Detroit Lions Logo Wordmark Design and Use
The bold text in the Detroit Lions logo wordmark has changed only slightly over time. It keeps a sharp, no-frills design that complements the leaping lion. Older versions used a softer typeface, while recent ones look tougher. You can view the full progression on our Detroit Lions primary logo page.
Designers combine the wordmark with the Detroit Lions NFL logo and use Detroit Lions logo pictures across media and merchandise. Fans can download assets or view team updates on the Lions’ official website.





