Detroit Lions
The new logo features only subtle changes, replacing the black outline around the lion with a silver one and sharpening the image. A fierce leaping blue lion still has the white then silver outline. A flowing mane and fangs as facial features are added.
Detroit Lions
2017 - Present
A fierce leaping blue lion still has the white then silver outline. A flowing mane and fangs as facial features are added. Wordmark “DETROIT” on top in a smaller font and “LIONS” on the bottom in a larger font.
Detroit Lions
2009 - 2016
The Detroit Lion primary logo with a wordmark “DETROIT” in black and “LIONS” in blue.
Detroit Lions
2009 - 2016
The Detroit Lion primary logo with a wordmark “DETROIT” in black and “LIONS” in blue.
Detroit Lions
1970 - 1981
White lion with blue outline on a blue and black stripe backdrop.
Detroit Lions
1961 - 1969
White lion with blue outline on a blue and silver stripe backdrop in a blue circle.
Detroit Lions Logo History: Evolution of a Football Icon!
Evolution of a Football Icon takes you on a fascinating journey through the visual transformation of one of the NFL's most storied franchises. From the team's early days to its modern look, this video dives into the various iterations of the Detroit Lions logo, highlighting the changes and the reasons behind them.
Detroit Lions Logo Variations and NFL Branding
Through the years, the team introduced multiple alternate designs to support brand updates and uniform changes. The Detroit Lions logo history NFL alternates often used silver tones, added wordmarks, or included stylized helmet graphics. You can compare these changes directly with the main crest on our Detroit Lions primary logo page.
Collectors and fans often seek out older versions, especially the Detroit Lions logo history picture styles used on classic gear. From bold blue outlines to simplified icons, each version tells a visual story. For current branding, updates, and media usage, visit the official Lions website. Every Detroit Lions logo—past or present—helps define the team’s proud NFL legacy.