Lions Alternate Logo
Since 2009 the Detroit Lions' alternate logo is all about adding the team name to the primary logo. The font style for the blue "LIONS" wordmark from 2009 - 2016 has a very interesting look to it as if a lion had clawed the letters. The two older alternate logos from the '60s to the '80s are reminders of the automotive industry, so prevalent in Detroit.
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2017 - Present
A fierce leaping blue lion still has the white then silver outline. A flowing mane and fangs as facial features are added. Wordmark “DETROIT” on top in a smaller font and “LIONS” on the bottom in a larger font.
2009 - 2016
The Detroit Lion primary logo with a wordmark “DETROIT” in black and “LIONS” in blue.
2009 - 2016
The Detroit Lion primary logo below the wordmark “DETROIT” in black and “LIONS” in blue.
1970 - 1981
White lion with blue outline on a blue and black stripe backdrop.
1961 - 1969
White lion with blue outline on a blue and silver stripe backdrop in a blue circle.