The Cincinnati Bengals wanted to bring the energy of their signature bengal tiger striped helmet into a new team identity. In 2004, a new logo consisting of an orange “B” covered with three black tiger stripes was introduced. The simple “B” covered with black tiger stripes works with the abstract helmet and the existing tiger symbol.

In 1997, the Bengals unveiled a new logo of a leaping bengal tiger. Behind the bengal is a wordmark “CINCINNATI” in white on the top and “BENGALS” orange with white trim.

The 1990 logo has a new tiger stripe pattern introduced. The face guard is black with a new version.

In 1981 the team introduced a orange helmet with black tiger stripes all over the helmet. The helmet has a black two-bar face guard.

The Bengals next logo featured a helmet a similar shade of orange to the Cleveland Browns, with the only variations being the wordmark “BENGALS” in block letters on either side of the helmet and no stripe on the helmet.

The Bengals first logo, the team chose a caricature of a bengal, running with a football under its right arm. Flying off the tigers head is a white helmet with another tigers head painted on its side. The team used this logo while they were members of the AFL through the 1969 season.