The Bengals primary logo consists of a large letter “B” in orange with three black tiger stripes incorporated into the design making its way down from the top of the letter “B.” Originally introduced in 2004, the Bengals darkened the shade of orange used in their logos (to match the orange they’d already been using on their on-field jerseys since 2012) when they re-designed their uniforms in 2021.

The Cincinnati Bengals wanted to bring the energy of their signature Bengal tiger-striped helmet into a new team identity. In 2004, a new logo consisting of an orange “B” covered with three black tiger stripes was introduced. The simple “B” covered with black tiger stripes works with the abstract helmet and the existing tiger symbol.

The Cincinnati Bengals introduced a modern new look in 1997 when they developed and released their first true primary logo since their shift to the NFL. The logo showed the head of a Bengal tiger in orange with black and white striping with a fierce look on its face.

The 1990 logo has a new tiger stripe pattern introduced. The face guard is black with a new version.

In 1981 the team introduced a orange helmet with black tiger stripes all over the helmet. The helmet has a black two-bar face guard.

The Bengals next logo featured a helmet a similar shade of orange to the Cleveland Browns, with the only variations being the wordmark “BENGALS” in block letters on either side of the helmet and no stripe on the helmet.

The Bengals first logo, the team chose a caricature of a bengal, running with a football under its right arm. Flying off the tigers head is a white helmet with another tigers head painted on its side. The team used this logo while they were members of the AFL through the 1969 season.