Portland Trailblazers Primary Logo
The team's "pinwheel" logo, originally designed by the cousin of Harry Glickman, Frank Glickman of Boston, it is a graphic interpretation of two five-on-five basketball teams lined up against each other. One side of the pinwheel is red; the other side is silver, formerly black or white. The logo has gone from a vertical alignment to a slanted one starting in the 1991 season, creating a straight edge along the top. The Trailblazers have had 5 different logos over their 45 year history.
2017 - Present
The main change is the swap of the colors in the pinwheel, with red moving up top, and white – instead of silver – going to the bottom. There’s also a slight design change in terms of the angles and the ends of the pinwheel which do look pretty nice.
As for other changes, the font has been updated — there are now serifs on both the “P” and “T” — and the lines are now at a 45 degree angle, which according to the team represents “the 45th Parallel North that leads on a path to the Northwest region.” Anyone who has driven over and over again past that 45th Parallel sign on I-5 in Salem can attest to that.
2005 - 2017
This most recent changes to the logo, adds silver trim and a black background, and moves the red back to the bottom of the pinwheel, as it initially appeared in 1970. This gives the logo a three-dimensional appearance again. A wordmark “PORTLAND” in white at the top and “TRAIL BLAZERS” in white with red trim at the bottom. The typeface is also changing, adding a trailing serif to the letters, signifying motion.
Silver was added to the pinwheel and a three-dimensional background in black with a silver border. Added on top the wordmark “PORTLAND” and on the bottom “BLAZERS” in white with a red trim.
This most recent adjustment adds silver, tapers the ends of the lines, shifts black as a border and moves the red back to the bottom of the pinwheel, as it initially appeared 1970. This gives the logo a three-dimensional appearance. A wordmark “BLAZERS” in black with red trim.
1991 - 2002
The 1992 update tilted the pinwheel 45 degrees and flipped the red on top and the black on the bottom. A slanting bold font wordmark “BLAZERS” to the right of the logo.
1971 - 1990
The initial creation of the Trailblazers logo had the lines going up and down with black on top and red on bottom. A wordmark on top “portland” in black and on the bottom “trail” in red and “blazers” in black.