Bucks Primary Logo
The Milwaukee Bucks have a long and storied history when it comes to their logo. The team was founded in 1968, and since then the team has gone through several iterations of its primary logo. The first iteration of the Bucks’ primary logo was introduced in 1971, featuring a deer head with antlers on either side of an orange basketball with green trimming around it. This look served as the official emblem for ten years before being replaced by another design featuring two crossed antlers behind an orange basketball again bordered by green trimming.
This second version remained unchanged until 1993 when yet another new look debuted for the franchise; this time featuring three red lines intersecting at the center court which formed a shape resembling that of Wisconsin's state outline along with two white bucks heads facing each other from opposite sides at the center court below them. This third iteration would remain unchanged until 2017 when yet another redesign took place; now sporting four red stripes intersecting at midcourt forming what appears to be flames while still keeping two white buck heads beneath them but now they are both facing forward towards one direction instead of across from each other like before.
Today this fourth version is still being used as Milwaukee's main emblem, although there have been some minor changes made over time such as changing out certain colors or adding small details here and there - but all-in-all it remains largely similar to how it originally appeared back in 2017 making up part if not most people’s mental image whenever they think about or see anything related to Milwaukee Bucks Basketball Club today.
Bucks Products
2015 - Present
The new Buck is only looking ahead, an imposing figure determined and focused on the path in front of him. An expanded rack (from 8 to 12 points) showing the maturation of the Buck, and underlining the point that he has become an even greater force. The basketball feature in the negative space between the antlers. The M Shape within the chest chevron as an homage to Milwaukee. With hard edges that appear almost cut from metal, and industrial but classic proprietary font juxtaposed against the curvature of the logo represents a symbolic union of urban and rural Wisconsin.
2007 - 2014
Prior to the 2006 – 2007 season, the Bucks unveiled an updated logo and a new color scheme. The basic structure of their previous logo remained the same, but several areas have been enhanced. The wordmark “BUCKS” now includes a more rigid, etched font with a retaining shape to mirror the structure of the letters. The box that outlines the word “BUCKS” was altered, as well. A “MILWAUKEE” wordmark is above the other wordmark.
1994 - 2006
A new logo was first introduced in May of 1993. It depicted an aggressive, frontal view of the head and shoulders of an eight-point white tail buck, a male deer on a triangular purple background. A wordmark “BUCKS” in sliver on a green hunter background and “MILWAUKEE” above in sliver on the purple triangle background. This logo was designed by the Marketing Department of NBA Properties Inc., headed by creative director Tom O’Grady.
1968 - 1993
The original logo featured a caricature of a buck wearing a green sweater emblazoned with the letter “B” and spinning a basketball on one hoof while sitting atop the words “MILWAUKEE BUCKS” in black.
