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Atlanta Hawks Wordmark Logo

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atlanta-hawks-primary-logo

Hawks Wordmark Logo

The Atlanta Hawks have a long and storied history that dates back to the 1940s. The team has had several different logos over the years, but their current wordmark logo is one of the most iconic in all sports. This stylized font features two bold “A”s representing Atlanta and a hawk head between them, which symbolizes strength, agility, and power – perfect for an NBA team!

The original version of this logo was introduced in 1972 when the franchise moved from St Louis to Atlanta. It featured red lettering with white outlines on either side and a blue background featuring stars. This design stayed relatively unchanged until 1992, when they added some dimensionality by making both sides black with yellow outlining instead of just white on one side like before.

In 2015 there were further changes made to give it a more modern look while still keeping its classic feel intact; these included adding sharp edges along each letter as well as changing up some colors, such as removing blues altogether or turning them into shades darker than before so that they could stand out against lighter backgrounds better than before without sacrificing any legibility whatsoever! The result is an instantly recognizable brand identity that perfectly encapsulates what part of Hawk Nation means: strength, resilience & pride!




Hawks Alternate Logo
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Select your favorite Atlanta Hawks wordmark logo?




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Sports Logo History thanks you for visiting our logo site. If you are using any of our logos for news, blogs, flyers, posters, or social media graphics, please give credit to SportsLogoHistory.com.

atlanta-hawks-wordmark-logo-2021-present
Atlanta Hawks
2021 - Present

A double-lined wordmark “ATLANTA HAWKS” in red. This new version shows the new block-style serifed typeface.

Font: Block-style Serifed

atlanta-hawks-wordmark-logo-2021-present-2
Atlanta Hawks
2021 - Present

A wordmark “ATLANTA HAWKS” in red. This new version shows the new block-style serifed typeface.

Font: Block-style Serifed

atlanta-hawks-wordmark-logo-2016-2020
Atlanta Hawks
2016 - 2020

Double lined wordmark “ATLANTA HAWKS” in red.

Font: Unknown

atlanta-hawks-wordmark-logo-2015-2020
Atlanta Hawks
2015 - 2020

“ATL” arched in red and white. New font from the previous “ATL” wordmark. The intitals “ATL” stand for the city of Atlanta.

Font: ITC Benguiat Bold
https://deltafonts.com/atlanta-hawks-1995-font/

atlanta-hawks-wordmark-logo-2008-2015
Atlanta Hawks
2008 - 2015

Single lined wordmark “ATLANTA HAWKS” in the color black with a light white highlight.

Font: Ideal Gothic Bold
https://deltafonts.com/atlanta-hawks-font/

atlanta-hawks-wordmark-logo-2008-2015-2
Atlanta Hawks
2008 - 2015

Hawks wordmark “ATLANTA HAWKS” in two lines in the color black with a light white highlight.

Font: Ideal Gothic Bold
https://deltafonts.com/atlanta-hawks-font/

atlanta-hawks-wordmark-logo-2007-2014-2
Atlanta Hawks
2007 - 2014

“ATL” in white outlined in red and blue. The initials “ATL” stand for the city of Atlanta.

Font: Ideal Gothic Bold
https://deltafonts.com/atlanta-hawks-font/

atlanta-hawks-wordmark-logo-2007-2014
Atlanta Hawks
2007 - 2014

“ATL” in blue outlined in red. The intitals “ATL” stand for the city of Atlanta.

Font: Ideal Gothic Bold
https://deltafonts.com/atlanta-hawks-font/

atlanta-hawks-wordmark-logo-1997-2008
Atlanta Hawks
1997 - 2008

Atlanta’s wordmark “ATLANTA HAWKS” in 1997 in red on one line.

Font: ITC Benguiat Bold
https://deltafonts.com/atlanta-hawks-1995-font/

atlanta-hawks-wordmark-logo-1971-1972
Atlanta Hawks
1971 - 1972

In 1971 the Hawks wordmark “ATLANTA HAWKS” included their primary logo as well.

Font: Unknown

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