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Atlanta Hawks Wordmark Logo

atlanta-hawks-primary-logo

Atlanta Hawks

2021 - Present

A minor update to the Atlanta Hawks primary logo for the 2020 – 2021 NBA season, the Hawks updated the font used in the wordmark in the roundel and also removed the word “CLUB” from the logo entirely. The team’s modernized “Pac-Man” logo remains, surrounded now with “ATLANTA HAWKS BASKETBALL” in white.


Hawks Alternate Logo
Hawks Primary Logo
Hawks Team History
Hawks Team Merch

Hawks Wordmark Logo

The Atlanta Hawks have a long and storied history that dates back to the 1940s, particularly in relation to the Atlanta Hawks Primary logo. The team has had several different logos over the years, but their current wordmark logo is one of the most iconic in all sports. This stylized font features two bold “A”s representing Atlanta and a hawk head between them, which symbolizes strength, agility, and power – perfect for an NBA team!

The original version of this logo was introduced in 1972 when the franchise moved from St Louis to Atlanta. It featured red lettering with white outlines on either side and a blue background featuring stars. This design stayed relatively unchanged until 1992, when they added some dimensionality by making both sides black with yellow outlining instead of just white on one side like before.

In 2015 there were further changes made to give it a more modern look while still keeping its classic feel intact; these included adding sharp edges along each letter as well as changing up some colors, such as removing blues altogether or turning them into shades darker than before so that they could stand out against lighter backgrounds better than before without sacrificing any legibility whatsoever! The result is an instantly recognizable brand identity that perfectly encapsulates what part of Hawk Nation means: strength, resilience & pride!
Sports Logo History Icon 75

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Atlanta Hawks Wordmark Logo 2021 - Present

Atlanta Hawks

2021 - Present

A double-lined wordmark "ATLANTA HAWKS" in red. This new version shows the new block-style serifed typeface.

Font: NBA hawks highlight factory
https://en.maisfontes.com/nba-bucks.font

Atlanta Hawks Wordmark Logo 2021 - Present

Atlanta Hawks

2021 - Present

A wordmark "ATLANTA HAWKS" in red. This new version shows the new block-style serifed typeface.

Font: NBA hawks highlight factory
https://en.maisfontes.com/nba-bucks.font

Atlanta Hawks Wordmark Logo 2016 - 2020

Atlanta Hawks

2015 - 2020

Double lined wordmark "ATLANTA HAWKS" in red.

Font: NBA hawks highlight factory
https://en.maisfontes.com/nba-bucks.font

Atlanta Hawks Wordmark Logo 2008 - 2015

Atlanta Hawks

2008 - 2015

Hawks wordmark "ATLANTA HAWKS" in two lines in the color black with a light white highlight.

Font: NBA hawks highlight factory
https://en.maisfontes.com/nba-bucks.font

Atlanta Hawks Wordmark Logo 2008 - 2015

Atlanta Hawks

2008 - 2015

Single lined wordmark "ATLANTA HAWKS" in the color black with a light white highlight.

Font: NBA hawks highlight factory
https://en.maisfontes.com/nba-bucks.font

Atlanta Hawks Wordmark Logo 1997 - 2008

Atlanta Hawks

1997 - 2008

Atlanta's wordmark "ATLANTA HAWKS" in 1997 in red on one line.

Font: NBA hawks highlight factory
https://en.maisfontes.com/nba-bucks.font

Atlanta Hawks Wordmark Logo 1971 - 1972

Atlanta Hawks

1970 - 1972

In 1971 the Hawks wordmark "ATLANTA HAWKS" included their primary logo as well.

Font: Custom

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