Spurs Primary Logo
The San Antonio Spurs are one of the most successful and iconic franchises in all of the professional sports. The team has a long and storied history that dates back to 1967 when they were founded as an expansion franchise in the American Basketball Association (ABA). Over the years, their logo has gone through several changes.
The first primary logo for the Spurs was introduced shortly after their founding. It featured a white basketball with black trim inside a red circle with "San Antonio" written at its top and "Spurs" written below it. This design remained unchanged until 1973 when green was added to give it more color contrast against other teams' logos on the court during games. In 1979, this original design underwent another change; this time featuring an updated font style for both words within the circle as well as changing from black to silver trim around the basketball itself.
In 1989, yet another new primary logo was unveiled by the San Antonio Spurs organization which is still used today: A silver spur outlined in black set against a blue background with white stars surrounding it along with “SAN ANTONIO” lettering above while “SPURS” lettering below - giving them the signature look they have become known for over past 30+ years now! This modernized version also features subtle shading effects between different colors making up the overall image more aesthetically pleasing than previous designs before being adopted officially in the 1990 season onward becoming synonymous not only with the city but the entire NBA league ever since then!
Spurs Products
2017 - Present
Double arched wordmark “SAN ANTONIO” on top and “SPURS” on the bottom in black. The letter “U” is the alternate logo of a spur.
2003 - 2017
The distinctive logo of the wordmark “SPURS” in Eurostile font, with the stylized spur substituting for the letter “U,” has been a part of the team’s identity since their move to San Antonio. A wordmark “SAN ANTONIO” in white on top.
1990 - 2002
In 1990, they unveiled their new logo called the “Fiesta” logo. The logo had the silver spur with black text. The background was made to look like a flag with teal, pink and orange colors. It is said that those colors were used to represent the Mexican and Chicano population of San Antonio.
1974 - 1989
In 1976, the San Antonio Spurs moved to the NBA. Their new logo consisted of the wordmark “SPURS” in black with the “U” looking like a silver spur with silver trim. A wordmark “SAN ANTONIO” in black above.
1971 - 1973
The Dallas Chaparrals featured logo is a blue chaparral bird running across the state of Texas dribbling a red, white and blue basketball. A wordmark “CHAPARRALS” in red.
1970 - 1971
A blue chaparral bird running across the state of Texas with a red, white and blue basketball. A wordmark “CHAPARRALS” in red.
1968 - 1970
Before moving to the NBA, the Spurs were in Dallas known as the Dallas/Texas Chaparrals. The Chaparrals logo was simply a light blue chaparral bird dribbling a red, white and blue basketball with black highlights.
