The Milwaukee Bucks have a long and storied history with their alternate logos, particularly in relation to the Milwaukee Bucks Wordmark logo, beginning in the 1970s when they first adopted the iconic “Buck” logo. This logo featured a buck leaping over an M-shaped silhouette of Wisconsin and was used as an alternative to their primary team mark until it was retired in 1993. Since then, the Bucks have gone through several iterations of alternative logos that help to further define their identity and brand recognition among fans worldwide.

In 1994, following the retirement of the Buck logo, they introduced two new designs: one featuring a stylized deer headset against a basketball hoop; another featuring three interlocking “M” letters representing Milwaukee (the city where they play). The latter design has become particularly popular amongst fans due to its simple yet effective branding strategy – by using just three letters for identification purposes it is easily recognizable even from afar or on small items such as hats or t-shirts.

More recently however (in 2012), after nearly 20 years without changing any of its alternative marks at all - The Bucks unveiled yet another new look: this time taking inspiration from traditional Native American imagery depicting Wisconsin's state animal – namely deer tracks forming an "M." This latest redesign has been met with much enthusiasm both locally within Milwaukee itself but also across other parts of America too - proving once again how important having distinctive visuals can be for sports teams seeking greater recognition beyond just local markets!