SPORTS LOGO HISTORY

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Atlanta Hawks Alternate Logo

atlanta-hawks-primary-logo

Atlanta Hawks

2021 - Present

A minor update to the Atlanta Hawks primary logo for the 2020 – 2021 NBA season, the Hawks updated the font used in the wordmark in the roundel and also removed the word “CLUB” from the logo entirely. The team’s modernized “Pac-Man” logo remains, surrounded now with “ATLANTA HAWKS BASKETBALL” in white.


Hawks Primary Logo
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Hawks Alternate Logo

The Atlanta Hawks have a long and storied history of alternate logos, particularly in relation to the Atlanta Hawks Wordmark logo. From the classic “Pac-Man” logo to the more recent “Screaming Hawk,” these logos represent different eras in the team's history. The first alternate logo was introduced in 1992 and featured a cartoonish version of an angry hawk with wide-open wings. This design was used for two years before being replaced by another cartoonish version featuring a larger, more menacing bird designed to resemble an eagle instead of a hawk.

In 1995, the team switched their look again when they unveiled what became known as their "Pac-Man" logo; this design featured an orange circle with white eyes representing Pac-Man chasing after three yellow dots representing basketballs bouncing around him. This iconic image has become synonymous with Atlanta Hawks fandom since it debuted over 25 years ago and is still seen on merchandise today!

More recently, in 2017, Atlanta released yet another unique take on their mascot when they unveiled what became known as "The Screaming Hawk." It features a fierce-looking red bird screaming outwards while clutching onto both sides of its head – truly capturing all that is intimidating about hawks! Though not everyone loves this new look (some prefer older designs), it has become part of Atlanta's identity over time due to how often it appears at games or even just throughout popular culture references such as movies or television shows set within Georgia itself!
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Atlanta Hawks

2021 - Present

Wordmark "HAWKS" sandwiched between two halves of a basketball in red.

Atlanta Hawks Alternate Logo 2021 - Present

Atlanta Hawks

2021 - Present

Initials "ATL" sandwiched between two halves of a basketball in red on a white background.

Atlanta Hawks Alternate Logo 2021 - Present

Atlanta Hawks

2015 - Present

Red and white hawk head inside of a red circle, modernized version of old team primary logo from the 70's. Commonly, but not officially, known as the Pac-man logo.

Atlanta Hawks Alternate Logo 2015 - Present

Atlanta Hawks

2015 - 2020

"ATL" arched in red and white. New font from the previous "ATL" wordmark. The initials "ATL" stand for the city of Atlanta.

Atlanta Hawks Alternate Logo 2015 - 2020

Atlanta Hawks

2015 - 2020

Black and yellow hawk head inside of a black circle of the labeled "Pac Man Logo."

Atlanta Hawks Alternate Logo 2015 - 2020

Atlanta Hawks

2015 - 2020

Red and yellow hawk head inside of a red circle of the labeled "Pac Man Logo."

Atlanta Hawks Alternate Logo 2015 - 2020

Atlanta Hawks

2015 - 2020

Red basketball with a flame shooting up from it, two hawk wings on either side of the basketball.

Atlanta Hawks Alternate Logo 2015 - 2020

Atlanta Hawks

2015 - 2020

Black basketball with a yellow flame shooting up from it, two hawk wings on either side of the basketball.

Atlanta Hawks Alternate Logo 2015 - 2020

Atlanta Hawks

2015 - 2020

Red basketball with a yellow flame shooting up from it, two hawk wings on either side of the basketball.

Atlanta Hawks Alternate Logo 2015 - 2020

Atlanta Hawks

2014

Modernized Pac-Hawk logo from primary without the circle, known officially as a Partial logo. Shape of the hawk head adjusted very slightly from the version used in 2014.

Atlanta Hawks Alternate Logo 2014

Atlanta Hawks

2008 - 2015

Red and dark blue flying hawk carrying a silver basketball.

The wordmark "Atlanta Hawks" is removed from the primary logo.

Atlanta Hawks Alternate Logo 2007 - 2014

Atlanta Hawks

2007 - 2014

"ATL" in white outlined in red and blue. The initials "ATL" stand for the city of Atlanta.

Atlanta Hawks Alternate Logo 2007 - 2014

Atlanta Hawks

2007 - 2014

"ATL" in blue outlined in red. The initials "ATL" stand for the city of Atlanta.

Atlanta Hawks Alternate Logo 2007 - 2014

Atlanta Hawks

2007 - 2013

Red and blue hawk profile angling down with a silver beak.

Atlanta Hawks Alternate Logo 2007 - 2013

Atlanta Hawks

1998 - 2006

A Hawk profile in red with a yellow beak outlined in black with "ATL" in black with a yellow background. The initials "ATL" stand for the city of Atlanta.

Atlanta Hawks Alternate Logo 1998 - 2006

Atlanta Hawks

1998 - 2006

Hawk profile in red with a yellow beak outlined in black.

Atlanta Hawks Alternate Logo 1998 - 2006

Atlanta Hawks

1972 - 1994

A red circle with a hawks head.

The wordmark "Atlanta Hawks" is removed from the primary logo.

Atlanta Hawks Alternate Logo 1972 - 1994

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