Hawks Alternate Logo
The Atlanta Hawks have a long and storied history of alternate logos. From the classic “Pac-Man” logo to the more recent “Screaming Hawk,” these logos represent different eras in the team's history. The first alternate logo was introduced in 1992 and featured a cartoonish version of an angry hawk with wide-open wings. This design was used for two years before being replaced by another cartoonish version featuring a larger, more menacing bird designed to resemble an eagle instead of a hawk.
In 1995, the team switched their look again when they unveiled what became known as their "Pac-Man" logo; this design featured an orange circle with white eyes representing Pac-Man chasing after three yellow dots representing basketballs bouncing around him. This iconic image has become synonymous with Atlanta Hawks fandom since it debuted over 25 years ago and is still seen on merchandise today!
More recently, in 2017, Atlanta released yet another unique take on their mascot when they unveiled what became known as "The Screaming Hawk." It features a fierce-looking red bird screaming outwards while clutching onto both sides of its head – truly capturing all that is intimidating about hawks! Though not everyone loves this new look (some prefer older designs), it has become part of Atlanta's identity over time due to how often it appears at games or even just throughout popular culture references such as movies or television shows set within Georgia itself!
Hawks Products
2021 - Present
Wordmark “HAWKS” sandwiched between two halves of a basketball in red.
2021 - Present
Initials “ATL” sandwiched between two halves of a basketball in red on a white background.
2021 - Present
Initials “ATL” sandwiched between two halves of a basketball in red on a yellow background.
2015 - 2020
Modernized Pac-Hawk logo from primary without the circle, known officially as a Partial logo. Shape of the hawk head adjusted very slightly from the version used in 2014.
Black and yellow hawk head inside of a black circle.
2015 - 2020
Modernized Pac-Hawk logo from primary without the circle, known officially as a Partial logo. Shape of the hawk head adjusted very slightly from the version used in 2014.
Red and yellow hawk head inside of a red circle.
2015 - 2020
Red basketball with a flame shooting up from it, two hawk wings on either side of the basketball.
2015 - 2020
Red basketball with a yellow flame shooting up from it, two hawk wings on either side of the basketball.
2015 - 2020
Black basketball with a yellow flame shooting up from it, two hawk wings on either side of the basketball.
2007 - 2014
Red and dark blue flying hawk carrying a silver basketball.
The wordmark “Atlanta Hawks” is removed from the primary logo.
1998 - 2006
A Hawk profile in red with a yellow beak outlined in black with “ATL” in black with a yellow background. The initials “ATL” stand for the city of Atlanta.
1972 - 1994
A red circle with a hawks head.
The wordmark “Atlanta Hawks” is removed from the primary logo.
