Pelicans Primary Logo
The New Orleans Pelicans are a professional basketball team in the National Basketball Association (NBA). The franchise was established in 2002, and since then they have gone through several logo changes. The primary logo of the Pelicans has been revised over time to reflect their identity as an organization.
The first iteration of the Pelicans’ primary logo featured a pelican with wings spread wide, hovering above an outline of Louisiana with “NEW ORLEANS” written across it. This design was used from 2002-2013 and symbolized both power and grace—two qualities that embody what it means to be part of this vibrant city. In 2013, however, the organization decided to make some changes: they simplified their original design by removing some details such as stars around Louisiana's outline while still keeping its overall shape intact; additionally, they changed up colors slightly making them more vibrant than before which gave off sense energy associated with NOLA culture.
In 2017 another revision happened where again there were slight adjustments made such as adding additional shading on either side for depth plus also changing up the font typeface but most notably when teal color became prominent within this version giving off, even more, vibrancy compared to the previous iterations which makes perfect sense given how much pride people take living here. All these revisions throughout the years show how important staying true to one's roots is something that resonates deeply among fans who proudly support New Orleans' beloved basketball team -the Pelicans!
Pelicans Products
2014 - Present
The new Pelicans primary logo has a red background with the wordmark “PELICANS” and “NEW ORLEANS” written in white, a pelican’s head in white, gold wings and a bill in red, a gold basketball and crescent and a red fleur de lis at the top.
Secondary Logo
2014 - Present
“NOLA” in white above a brown basketball and below a fleur-de-lis. A wordmark “PELICANS” on the bottom in white. The word “NOLA” stands for the city of New Orleans.
2014 - Present
A red, blue, and gold basketball with wordmark “CRESCENT CITY” on top and “BASKETBALL” on the bottom around it in white separated by a red leur-de-lis.
2014 - Present
The bird-de-lis logo, a pelican and a basketball inside a fleur-de-lis.
2009 - 2013
Updated Hugo the Hornet with “NOLA” across its chest. “NEW ORLEANS HORNETS” encompassing Hugo.
2003 - 2008
The move to New Orleans brought the same logo with the Charlotte Hornet. They changed the city name to “NEW ORLEANS” in teal. The hornet is dribbling a lighter orange basketball and “New Orleans” and a yellow “H” on the chest.
1989 - 2002
The first logo for the Charlotte Hornets is a hornet with white basketball shoes dribbling a orange basketball surrounded by a wordmark “CHARLOTTE HORNETS.”
