The first iteration of the Pelicans’ primary logo featured a pelican with wings spread wide, particularly in relation to the New Orleans Pelicans Alternate logo, hovering above an outline of Louisiana with “NEW ORLEANS” written across it. This design was used from 2002-2013 and symbolized both power and grace—two qualities that embody what it means to be part of this vibrant city. In 2013, however, the organization decided to make some changes: they simplified their original design by removing some details such as stars around Louisiana's outline while still keeping its overall shape intact; additionally, they changed up colors slightly making them more vibrant than before which gave off sense energy associated with NOLA culture.

In 2017 another revision happened where again there were slight adjustments made such as adding additional shading on either side for depth plus also changing up the font typeface but most notably when teal color became prominent within this version giving off, even more, vibrancy compared to the previous iterations which makes perfect sense given how much pride people take living here. All these revisions throughout the years show how important staying true to one's roots is something that resonates deeply among fans who proudly support New Orleans' beloved basketball team -the Pelicans!