
Nets Alternate Logo
The Brooklyn Nets have had a long and storied history in the National Basketball Association. From their inception as the New Jersey Nets to their current incarnation as the Brooklyn Nets, they have always been a team that has worn multiple logos throughout its existence. The alternate logo of any professional sports franchise is often an exciting insight into how teams choose to represent themselves over time. This is especially true for the Brooklyn Nets.
The first alternate logo used by the then-New Jersey Nets was designed in 1992 when they moved from Long Island back to New Jersey after spending one season there. This new logo featured two crossed basketballs with red lettering spelling out “Nets” across them. It was meant to be an homage to previous iterations of their branding and to capture what made them unique: being based in two different states at once (New York & New Jersey). This design would stay with them until 2001, when it was replaced by another iteration featuring just one basketball on top of blue lettering spelling out “NETS” instead of red like before; this version lasted until 2012 when it gave way again for yet another update which included three stars above and below each side respectively representing all three cities where they played home games (Brooklyn, Newark & East Rutherford).
Finally, upon moving back home full-time in 2012 after nearly 35 years away from NYC boroughs, The Brooklyn nets redesigned their brand identity yet again, opting for something more modernized than ever before while still paying respect to past versions such as using white/black color scheme reminiscent of older designs dating back decades ago; additionally, this new design incorporated elements like a shield shape around words "BROOKLYN NETS" along w/five stripes symbolizing five boroughs within city limits - further solidifying ties between organization&its fans who've been loyal since day 1 despite many changes over the years! With these final touches complete –the iconic look we know today finally came together, marking the end journey that began almost four decades prior, making sure no matter what happens next–Brooklyn will never forget its beloved NBA team's legacy!
Nets Products
2013 - Present
“NETS” in white arched over a white basketball with a black B on it, all within a black shield. The letter “B” represents the city of Brooklyn.

2013 - Present
Black letter “B” on a white basketball. The letter “B” represents the city of Brooklyn.

2013 - 2014
White letter “B” on a black basketball in a white circle surrounded by wordmark “BROOKLYN NEW YORK” in black.

2013 - 2014
A white letter “B” on a black shield. The letter “B” represents the city of Brooklyn.

2013 - 2014
A black letter “B” on a white shield outlined in black. The letter “B” represents the city of Brooklyn.
