
Cavaliers Primary Logo
The Cleveland Cavaliers have had a long and proud history in the NBA, and their primary logo has changed over time to reflect this. The original logo was created when the team joined the league in 1970, featuring an orange basketball with “Cavaliers” written across it. This design stayed for several years until 1983 when they introduced a new version of their logo which featured a stylized letter “C” inside of an orange circle. The team kept this design until 1994 before introducing yet another iteration of their primary logo which featured three swords crossing behind an orange basketball with white trimming around it. This design lasted from 1994 all the way up to 2003 when they once again redesigned their look by replacing those swords with four red-orange stripes that were meant to represent flames as well as representing strength and power within each stripe itself.
The most recent version of the Cavs' primary Logo was unveiled in 2014 after LeBron James returned back home from Miami Heat; It features two different shades of blue surrounding both sides while having a white center containing "CAVS" written on top along with "CLEVELAND" underneath it all encircled by stars at its perimeter – symbolizing Ohio being known as 'the heartland state'. While there are still plenty more changes that could be made down line, these logos will always remain true representations not only for Cleveland but also for what professional sports teams can accomplish through hard work and dedication over time!
Overall, throughout its 50-year history since joining NBA's Eastern Conference division back in 1970 - Cleveland Cavaliers have gone through multiple iterations before settling on today's iconic Primary Logo (2014) which is widely recognized across North America & beyond due primarily because King James himself wore jersey number 23 during his first stint at Quicken Loans Arena (2007–2010). Not only does the current emblem serve a purpose in reminding fans about the franchise's past successes but also serves to remind them how far the organization has come since then despite some setbacks along the way - making them one of most beloved teams amongst millions worldwide!
Cavaliers Products

2023 - Present
Continue with the black with gold and maroon shield and wordmark “CLEVELAND CAVALIERS” in gold with a custom letter “C” in maroon with gold highlights.
A new shade of gold, replacing mustard as their primary yellow across the board.

2017 - 2022
The new Cavaliers logos will carry forward both the popular “C-Sword” and “C” logos from previous years, as well as the original expression of Cavaliers Wine & Gold, the team’s first colors in their inaugural 1970 season, which were re-introduced in 2010-11. Navy remains a complementary color, while black is officially introduced as a new and permanent addition to the Cavaliers’ color palette.

2011 - 2017
The Cavaliers switched to a modified version of the team’s classic wine and gold scheme from the 2003 – 2004 season and a metallic gold and crimson shade of wine, with navy blue added to the color scheme of the piercing sword with a basketball in the background.

2004 - 2010
The Cavaliers logo in 2004, is a gold sword piercing through the wordmark “CLEVELAND CAVALIERS” in white and navy blue trim, with a wine basketball surrounding it. The “C” from the “Cavaliers” is hooked around the sword.

1995 - 2003
The logo used in this period was of a orange and black outlined basketball on its way down a white net, surrounded by a black square and a wordmark “CAVS” in blue with black line below the basket.

1984 - 1994
In the 1983 – 1984 season, a new logo scheme featured a orange wordmark “CAVS” as the logo. The “V” was designed like a hoop with a basketball entering it.

1971 - 1983
The original Cleveland logo was that of a orange swashbuckling cavalier looking right with a sword pointing forward, a wordmark on top “CAVALIERS” in orange with yellow trim and “CLEVELAND” on the bottom with a yellow basketball in the background.

The Cleveland Cavaliers’ First Logo—Wine and Gold, with a Dash of Pittsburgh
LeBron James and the Cleveland Cavaliers are headed back to the NBA Finals for the fourth consecutive year, a development that original Cavs fans would likely have found unthinkable after the team’s 1970-71 debut, during which the team posted a 15-67 record. While Cleveland hoops fans owe much to the estimable Mr. James, they owe their first logo to a design agency that was based in (of all places) Pittsburgh. The Cavs’ original logo was unveiled on May 14, 1970 and it was developed by Pitt Studios, self-described as “one of the largest studios in the country,” with offices in Cleveland, and yes, Pittsburgh. Read More...