SPORTS LOGO HISTORY

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New York Nets Primary Logo

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new-york-nets-primary-logo-1973-1977

Nets Primary Logo

The New York Nets have had a long and storied history as one of the most iconic franchises in basketball. From their early days as part of the American Basketball Association to their recent success in the National Basketball Association, they have always been a team that commands attention. As such, it is no surprise that over time they have gone through many different primary logos to represent them.

One of their earliest logos was created when they were first established back in 1967 for use during the ABA’s inaugural season and featured two interlocking N’s with “NEW YORK NETS” written underneath it. This logo would remain largely unchanged until 1976 when an updated version was released featuring more modern typography and bolder colors which better reflected what had become known as ‘the Big Apple style'. The logo remained relatively unchanged until 1997 when a new design was introduced featuring an orange basketball with white lettering spelling out "NETS" on top of blue stars representing each borough within New York City: Manhattan, Brooklyn, Queens, Staten Island & The Bronx.

In 2012 another rebrand came along which saw yet another change to the primary logo; this time taking on more abstract shapes resembling those found inside traditional Native American dream catchers while still incorporating all five boroughs into its design by using dots arranged around its edges instead of stars like before – something unique only seen from this particular franchise's branding efforts! Finally, just four years later 2016 marked yet another update where now both black & white versions were available (in addition to orange) showcasing even further how much care has been put into developing these various iterations throughout decades worth of redesigning efforts!




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new-york-nets-primary-logo-1973-1977
New York Nets
1973 - 1977

In 1972, the Nets opted to continue the previous logo with a red, white and blue basketball, much like the one the ABA used during games. They did retain the previous main logo, blue wordmark “nets” against a red block “NY.”


new-york-nets-primary-logo-1969-1972
New York Nets
1969 - 1972

After moving to Long Island, N.Y., the team first became known as the “New York Nets.” Dropping the shield, but keeping the colors, the logo is known to feature a wordmark “nets” against a block-lettered red “NY” backdrop, and featuring a generic player alongside it in the color black.


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