SPORTS LOGO HISTORY

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Indiana Pacers Primary Logo

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Pacers Primary Logo

The Indiana Pacers' primary logo has gone through many iterations since the team’s inception in 1967. The original logo featured a cartoon-style basketball player, wearing a blue and white uniform with the word “Pacers” written across it. This look was used until 1974 when it was replaced by an orange and yellow design featuring two hands clasping around a basketball with the text “Indiana Pacers Basketball Club” beneath it.

In 1988, this classic design was altered to feature an abstracted version of Indiana's state flag as its centerpiece—a gold torch surrounded by stars on either side of its handle—with red stripes above and below that symbolized motion (as well as referencing both American patriotism and Hoosier pride). This new iteration served as their official primary logo for almost 30 years before being updated once again in 2017.

The current version features an updated take on this same iconic image; however, instead of using red lines to denote movement they have opted for light blue ones which are meant to represent speed while also giving off more modern vibes than its predecessor did. Additionally, rather than simply having "Indiana Pacers" written underneath like before there is now also space left open so that sponsors can be added if needed (which many teams do nowadays). All in all these changes have helped keep their brand relevant without straying too far from what made them successful over four decades ago!

 




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Choose your favorite Indiana Pacers primary logo?




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Indiana Pacers
2017 - Present

Former primary logo in the middle of a yellow ring with wordmark on top “INDIANA and on the bottom “PACERS” in blue.


indiana-pacers-primary-logo-2006-2017
Indiana Pacers
2006 - 2017

In 2005 the Pacers updated the logo, adding a gray border around the “P” and changed to a different blue. The yellow streaking basketball is the same as well as the letter “P” has stayed the same.


indiana-pacers-primary-logo-1991-2005
Indiana Pacers
1991 - 2005

In 1991, the Pacers made some changes to the “P” logo, by removing the hand and adding streaks to the yellow basketball. The blue “P” is now a darker blue. The wordmark is only “Pacers” in dark blue below the letter “P.”


indiana-pacers-primary-logo-1977-1990
Indiana Pacers
1977 - 1990

The classic Indiana Pacers logo adding a wordmark “INDIANA PACERS” below the letter “P” in a blue color, added in 1977.


indiana-pacers-primary-logo-1968-1976
Indiana Pacers
1968 - 1976

The original Pacer logo is a white hand and a yellow basketball inside a blue “P.”


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