Nets Primary Logo
The Brooklyn Nets is a professional basketball team based in the borough of Brooklyn, New York City. The team was founded as part of the American Basketball Association (ABA) in 1967 and joined the National Basketball Association (NBA) after its merger with ABA in 1976. Over its long history, the franchise has seen many changes to its logo—from colors to designs—as they have evolved.
Since joining NBA from ABA, the first logo for Brooklyn Nets featured an orange circle with ‘Nets’ written across it, along with blue and white stripes at the top and bottom, respectively. This design remained unchanged until 2012, when it underwent significant modifications. The new version had a black shield-like shape that included an italicized font spelling out 'BROOKLYN' above 'NETS' written below within two blue lines on each side representing East River bridges connecting Manhattan to Long Island, where Barclays Center is located. It also featured five stars around BROOKLYN, representing each of the five boroughs – Bronx, Queens, Staten Island, Manhattan & Brookly n - that makeup New York City.
In 2017, another redesign happened where they dropped a shield-like shape but retained colors used before while adding grey color to give it a more modern look & feel, resulting in the current primary Logo for Brooklyn Nets featuring blocky lettering style combined forming a wordmark ‘Brooklyn’ inside an oval containing wordmark ‘NETS’ underneath all this set against gradient background consisting shades ranging from black to grey creating unique visual identity instantly recognizable by fans worldwide making them proud supporters of their beloved basketball club!
2013 - Present
The new Nets logo features a blacked out shield and the wordmark “NETS” accompanied by the letter “B” inside a basketball in a crest and “BROOKLYN” underneath.
Secondary Logo
2012 - Present
Black “B” on a white basketball in a black circle surrounded by wordmark “BROOKLYN NEW YORK” in white.
1998 - 2012
The Nets brought back the shield concept from their first logo while keeping the basketball that has been part of all but one. Most significantly, the team changed its color scheme for the first time: deepening the red and swapping royal blue for navy, also adding silver and dark grey.
1991 - 1997
The red, white and blue gradient featured an all caps block “NETS” floating above a basketball that shared the same hues, hearkening back to the team’s time in the ABA.
1979 - 1990
The Nets incorporated the state silhouette into a completely redesigned logo, doing away with the wordmark “nets” for a block lettered “Nets” in white, against a red and blue circle. In addition, a wordmark in the upper right corner “New Jersey” in white.
1978
For the team’s first season in New Jersey, the team dropped the block “NY,” keeping the familiar wordmark “nets” and the lettering is enlarged and darkened, now black rather than blue. A wordmark “NEW JERSEY” “BASKETBALL” in white above and below the scripted “nets.”
1973 - 1977
In 1972, the Nets opted to continue the previous logo with a red, white and blue basketball, much like the one the ABA used during games. They did retain the previous main logo, blue wordmark “nets” against a red block “NY.”
1969 - 1972
After moving to Long Island, N.Y., the team first became known as the “New York Nets.” Dropping the shield, but keeping the colors, the logo is known to feature a wordmark “nets” against a block-lettered red “NY” backdrop, and featuring a generic player alongside it in the color black.
1968
The original Americans logo is a red, white and blue shield with ABA basketball in the center of the shield and at the top a wordmark “N. J. AMERICAN” in white.