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Portland Trailblazers Primary Logo

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Trailblazers Primary Logo

The Portland Trailblazers have had a long, proud history in the National Basketball Association. Their primary logo has been an integral part of that success, and it has gone through several iterations over the years. The first version was unveiled when the team joined the NBA in 1970 and featured a red-and-black basketball with two white stripes running across it. This design was used until 2002 when they introduced their modernized look featuring an updated “rip city” font on top of a sleek black silhouette of Oregon's Mt Hood with three red stars above it to represent each decade since their founding year (1970).

In 2009, they again changed up their logo by introducing a new "Blaze" mascot which featured him holding up his finger as if he were counting down from three seconds before shooting for victory! This design remained until 2017 whereupon they reverted back to using just Mt Hood as its main feature but this time surrounded by four yellow stars representing each championship win under head coach Nate McMillan between 2001 - 2007. Finally, in 2019, Portland decided to go full circle and reintroduce its original 1970s style logo complete with bolder colors such as bright green accents along with some minor tweaks for modernity's sake like adding extra detailing around Oregon's iconic mountain peak itself; all while still maintaining that classic rip city feel!

Overall what started out as one simple image now stands tall today after nearly 50 years worth of evolution; signifying both resilience & pride within one single emblematic symbol: The Portland Trailblazers Primary Logo History – A true testament towards excellence & triumph alike!

 




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portland-trailblazers-primary-logo
Portland Trailblazers
2017 - Present

The main change is the swap of the colors in the pinwheel, with red moving up top, and white – instead of silver – going to the bottom. There’s also a slight design change in terms of the angles and the ends of the pinwheel which do look pretty nice.

As for other changes, the font has been updated — there are now serifs on both the “P” and “T” — and the lines are now at a 45 degree angle, which according to the team represents “the 45th Parallel North that leads on a path to the Northwest region.” Anyone who has driven over and over again past that 45th Parallel sign on I-5 in Salem can attest to that.


portland-trailblazers-primary-logo-2005-2017
Portland Trailblazers
2005 - 2017

This most recent changes to the logo, adds silver trim and a black background, and moves the red back to the bottom of the pinwheel, as it initially appeared in 1970. This gives the logo a three-dimensional appearance again. A wordmark “PORTLAND” in white at the top and “TRAIL BLAZERS” in white with red trim at the bottom. The typeface is also changing, adding a trailing serif to the letters, signifying motion.


portland-trailblazers-primary-logo-2004
Portland Trailblazers
2004

Silver was added to the pinwheel and a three-dimensional background in black with a silver border. Added on top the wordmark “PORTLAND” and on the bottom “BLAZERS” in white with a red trim.


portland-blazers-primary-logo-2003
Portland Blazers
2003

This most recent adjustment adds silver, tapers the ends of the lines, shifts black as a border and moves the red back to the bottom of the pinwheel, as it initially appeared 1970. This gives the logo a three-dimensional appearance. A wordmark “BLAZERS” in black with red trim.


portland-trailblazers-primary-logo-1991-2002
Portland Trailblazers
1991 - 2002

The 1992 update tilted the pinwheel 45 degrees and flipped the red on top and the black on the bottom. A slanting bold font wordmark “BLAZERS” to the right of the logo.


portland-trailblazers-primary-logo-1971-1990
Portland Trailblazers
1971 - 1990

The initial creation of the Trailblazers logo had the lines going up and down with black on top and red on bottom. A wordmark on top “portland” in black and on the bottom “trail” in red and “blazers” in black.


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