Kings Wordmark Logo
The Sacramento Kings have had a long and storied history, with their logo evolving over time to reflect the team’s changing identity. The original logo for the team was designed in 1985 when they were known as the Kansas City Kings and featured an image of a crown above two crossed basketballs. This logo was used until 1994 when it underwent its first major redesign. The new design featured a more modern look with an updated font style that included curved lines on each letter of “Kings” along with three stars around it to represent California's state flag.
In 2016, another update took place which saw even further changes made to the wordmark and overall design aesthetic of the logo; this version is still in use today by both fans and players alike as it has become synonymous with Sacramento's NBA franchise over time. The current iteration features a bolder typeface than before while also including more distinct elements such as serifs at either end of each letter within “Kings” along with five stars surrounding them - these are meant to represent not only California but also five core values that drive success: loyalty, commitment, courage & resilience (LCCR).
Overall throughout its various iterations from 1985 till now -the Sacramento King's wordmark Logo has come quite far from where it began yet continues to capture the essence of what makes up this beloved organization- making sure every fan knows who represents their city proudly!
Thank you for visiting Sports Logo History. If you intend to use any of our logos for news, blogs, flyers, posters, or social media graphics, we kindly ask that you credit SportsLogoHistory.com.
Sports Logo History thanks you for visiting our logo site. If you are using any of our logos for news, blogs, flyers, posters, or social media graphics, please give credit to SportsLogoHistory.com.
2016 - Present
Two lined wordmark with “SACRAMENTO” smaller and on the top. “KINGS” in a larger font on the bottom all in purple.Font: Custom
2006 - 2014
Two lined wordmark with “SACRAMENTO” smaller and on the top. “KINGS” in a larger font on the bottom all in black.Font: Custom
1995 - 2003
Single line wordmark “SACRAMENTO KINGS” scripted in black.Font: NBA Kings
1995 - 2003
Single line wordmark “SACRAMENTO KINGS” scripted in black.Font: Unknown