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Sacramento Kings Wordmark Logo

sacramento-kings-primary-logo

Sacramento Kings

2016 - Present

The new primary logo closely resembles the team’s original logo created back when the franchise moved from Kansas City to Sacramento in 1985. A wordmark “KINGS” in purple in between a purple crown and a silver basketball. In addition a wordmark “SACRAMENTO” in white above the basketball.


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Kings Wordmark Logo

The Sacramento Kings have had a long and storied history, with their logo evolving over time to reflect the team’s changing identity, particularly in relation to the Sacramento Kings Primary logo. The original logo for the team was designed in 1985 when they were known as the Kansas City Kings and featured an image of a crown above two crossed basketballs. This logo was used until 1994 when it underwent its first major redesign. The new design featured a more modern look with an updated font style that included curved lines on each letter of “Kings” along with three stars around it to represent California's state flag.

In 2016, another update took place which saw even further changes made to the wordmark and overall design aesthetic of the logo; this version is still in use today by both fans and players alike as it has become synonymous with Sacramento's NBA franchise over time. The current iteration features a bolder typeface than before while also including more distinct elements such as serifs at either end of each letter within “Kings” along with five stars surrounding them - these are meant to represent not only California but also five core values that drive success: loyalty, commitment, courage & resilience (LCCR).

Overall throughout its various iterations from 1985 till now -the Sacramento King's wordmark Logo has come quite far from where it began yet continues to capture the essence of what makes up this beloved organization- making sure every fan knows who represents their city proudly!
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Sacramento Kings Wordmark Logo 2016 - Present

Sacramento Kings

2016 - Present

Two lined wordmark with "SACRAMENTO" smaller and on the top. "KINGS" in a larger font on the bottom all in purple.

Font: Custom

Sacramento Kings Wordmark Logo 2006 - 2014

Sacramento Kings

2006 - 2015

Two lined wordmark with "SACRAMENTO" smaller and on the top. "KINGS" in a larger font on the bottom all in black.

Font: Custom

Sacramento Kings Wordmark Logo 1995 - 2003

Sacramento Kings

1995 - 2003

Single line wordmark "SACRAMENTO KINGS" scripted in black.

Font: NBA Kings
https://www.fonts4free.net/nba-kings-font.html

Sacramento Kings Wordmark Logo 1995 - 2003

Sacramento Kings

1995 - 2003

Single line wordmark "SACRAMENTO KINGS" scripted in black.

Font: Unknown

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