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Denver Nuggets (1948) Primary Logo

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Nuggets Primary Logo

The Denver Nuggets have had a long and storied history, dating back to 1948 when the team was founded. The original logo for the team featured an abstract mountain range in navy blue with orange accents. This design was used until 1975 when it was replaced by a more traditional basketball logo featuring two crossed basketballs that were outlined in navy blue with white stars inside them. This new design remained unchanged until 1993 when it underwent its first major update since its inception nearly 50 years prior.

The updated version of the Denver Nuggets' primary logo featured three mountains which represented Colorado's Rocky Mountains at sunset; this time they were depicted as red silhouettes against an orange background instead of their previous navy blues and oranges combination from before 1975. The effect created by this change gave off a much more dynamic look while still maintaining some familiar elements from their original design such as stars scattered around the silhouette mountains and two crossed basketballs above them all placed within a circle outline filled with gold coloration to give even further emphasis on those features.

Today’s iteration of Denver Nuggets' primary Logo is very similar to what we saw back in 1993 but there are subtle differences between both designs that lend themselves quite nicely to giving us an idea about how far along these teams have come over time regarding brand identity development throughout all these years, for example, today’s current version has five mountain peaks compared to only three before, also now everything is contained within one single shape instead having multiple shapes like circles or squares surrounding each element separately. Altogether this gives us great insight into how key visual aspects can be tweaked over decades while still maintaining strong ties towards past iterations thus creating something unique yet recognizable enough so people can relate easily without feeling completely disconnected from where things started off many moons ago.




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Denver Nuggets
1949 - 1950

A Colorado miner with gold in a plate holding a pick axe over his head, while climbing on some rocks.


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