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Charlotte Hornets Primary Logo

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Hornets Primary Logo

The Charlotte Hornets have been around since 1988, and their primary logo has gone through a few changes over the years. The original logo featured an angry-looking hornet with its stinger raised in a menacing pose. This design was used until 2002 when it was replaced by one featuring a more realistic-looking hornet wearing sneakers and holding onto basketballs with both hands. This version of the logo lasted just four seasons before being retired in favor of another cartoonish design that featured two intertwining horns that formed an “H” shape for “Hornets” on top of two crossed basketballs.

In 2014, the team unveiled yet another new look; this time they opted for something more modern and sleek to better reflect their current identity as well as appeal to younger fans who were unfamiliar with previous versions of the logos throughout history. The new primary mark features a stylized teal-colored Hornet head surrounded by orange wings set against a white background - making it easily recognizable from any angle or distance away from the home court at Time Warner Cable Arena where they play all their home games now known as Spectrum Center.

Overall, Charlotte Hornets' primary logo has evolved significantly over time but still manages to maintain some semblance to its origins while embracing newer trends in graphic design elements like bold colors, sharp lines, and simple shapes. As such, this latest iteration is sure to be embraced not only by diehard fans but also newcomers alike who will appreciate everything that goes into creating such an iconic visual representation for one NBA's most beloved franchises today!




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Choose your favorite Charlotte Hornets/Bobcats primary logo?




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Charlotte Hornets
2015 - Present

The new Hornets logo utilizes the purple and teal color palette and features an aggressive looking hornet that is ready to attack. Its piercing eyes, raised antennae, expanded wings and pointed stinger depict its relentless intensity. Incorporated within the logo is a basketball that doubles as the hornet’s body. The logo contains several odes to that of the original Hornets with its white wings, white accents within its eyes, a stinger and the inclusion of a basketball. A wordmark “CHARLOTTE HORNETS” in white.



charlotte-bobcats-primary-logo-2013-2014
Charlotte Bobcats
2013 - 2014

In 2013 a new color scheme added to the existing logo. The Bobcat is now in gray and not orange. The wordmark “BOBCATS” is now in white and the wordmark “CHARLOTTE” now in orange and inside the logo and not on top of the logo.


charlotte-bobcats-primary-logo-2005-2007
Charlotte Bobcats
2005 - 2007

The first Bobcats logo comprises of a snarling orange bobcat with the wordmark “BOBCATS” above the cat. An additional wordmark on top of the logo “CHARLOTTE” in blue.


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