Kings Primary Logo
The Sacramento Kings have had a long and storied history, with their primary logo changing over the years. The first logo for the team was introduced in 1985 when they were known as the Kansas City Kings. It featured a regal crown with an interlocking “KC” inside of it to signify their home city at that time. This logo was used until 1988 when they relocated to Sacramento and changed their name accordingly.
For this new chapter in the franchise's history, a new primary logo was unveiled featuring two horses rearing up on either side of an old-fashioned basketball hoop set against a royal blue background with white trimming around it all symbolizing strength and power within basketball culture large. This design would remain unchanged until 1994 when minor adjustments were made such as adding more detail into both horse designs including manes flowing down from each one while also making them look more realistic than before by giving them four legs instead of just two like in its predecessor version; however, these changes did not drastically alter its overall appearance so much that it could be considered unrecognizable compared what came before or after which makes sense given how beloved this particular image became among fans during those years!
The most recent iteration of this classic emblem occurred back in 2015 when some slight color alterations took place alongside additional details being added onto both horses once again - specifically veins running through each one’s body along with facial features being included too; yet despite these small modifications (which still kept true to its core aesthetic) there is no denying how iconic this particular emblem has become over time due largely thanks towards remaining consistent throughout various eras while also representing something larger than itself: namely, pride & passion associated not only within any given game but life itself!
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2016 - Present
The new primary logo closely resembles the team’s original logo created back when the franchise moved from Kansas City to Sacramento in 1985. A wordmark “KINGS” in purple in between a purple crown and a silver basketball. In addition a wordmark “SACRAMENTO” in white above the basketball.
Making Of: Kings New Logos
Get an in-depth look inside the creation and development of Sacramento’s new logo family from four of the central figures in the design process. Hundreds of intricate concepts and countless rounds of back-and-forth revisions would soon follow, but when Rodney Richardson – Founder and Principal of RARE Design – sketched a preliminary concept of Sacramento’s new logo, he didn’t realize he’d inadvertently found exactly what he and Kings decision-makers were seeking. Read More...
1995 - 2016
In 1994, the Kings radically changed their look, adopting a new color scheme of purple, silver, black and white. The Kings logo comprises of a King’s crown with two spears in the background and a purple basketball at the bottom. A wordmark “SACRAMENTO” in white on a purple banner on top and a wordmark “KINGS” in white on a purple background in the center of the logo.
1986 - 1994
This logo has made the transition to it’s third city, Sacramento. Again the red crown on top with the wordmark “KINGS” in white and a blue basketball on the bottom half of the logo. A new wordmark “SACRAMENTO” in blue on top of the logo.
1976 - 1985
The logo of a crown on top and a bottom half of the basketball was also carried over from the previous logo. The wordmark “KANSAS CITY”, in blue, was placed above the logo. The wordmark “KINGS”, in white, was placed on the crown.
1973 - 1975
The move to Kansas City, brought the same logo with the team. The red crown with the wordmark “KINGS” in white at the bottom and a blue basketball below the crown. The bottom wordmark is now “KANSAS CITY OMAHA” in blue.
In 1971, the team would adopt a red crown with a blue half-basketball below it. The wordmark “CINCINNATI”, in blue, was placed above the logo. The wordmark “ROYALS”, in white, was placed on the red crown.
1958 - 1971
Upon moving to Cincinnati in 1957, the team logo became a basketball with a cartoon face. The basketball was depicted as wearing a crown with the city of Cincinnati within it. The wordmark “CINCINNATI” is featured above the logo while the wordmark “ROYALS” is below. The crown also had the team name on it. This logo is white with blue outlines.
1946 - 1957
The initial Rochester Royals logo featured a blue and white shield with the wordmark “ROCHESTER” on the top in white, with a white banner with the wordmark “ROYALS” on it.