Jacksonville Jaguars
The Jags new logo is the result of several months of collaboration with the NFL, incorporating specific insight from Jaguars fans in 2012 and in recent years. The new Jaguar head logo was intended to be “fiercer” and more realistic. The new primary logo stays true to the team’s traditional colors, while featuring a “fiercer” Jaguar, “amplifying the powerful characteristics of the cat.”

Jacksonville Jaguars
2013 - Present
Double lined wordmark "JACKSONVILLE" in gold above "JAGUARS" in black with a slight arch.
Font: NFL Jacksonville Jaguars by The Sports Fonts
https://www.fontspace.com/nfl-fonts/nfl-jacksonville-jaguars

Jacksonville Jaguars
2009 - 2012
Wordmark "JAGUARS" in teal, black and gold.
Font: Custom

Jacksonville Jaguars
1999 - 2008
Wordmark "JAGUARS" in white and "JACKSONVILLE" in gold inside teal cat head shape.
Font: Custom

Jacksonville Jaguars
1995 - 1998
Wordmark "JAGUARS" in white with black shadow and teal and gold outlines and "JACKSONVILLE" in black above.
Font: Custom
Jacksonville Jaguars Logo Wordmark and Visual Identity
The Jacksonville Jaguars logo wordmark often appears in bold sans-serif fonts, designed to be instantly recognizable. Its precise lettering mirrors the aggression and agility of the team’s branding. Over the years, it evolved alongside the jacksonville jaguars original logo, keeping the wordmark consistent yet fresh. For a full look at its development, visit the Jacksonville Jaguars primary logo page.
This wordmark plays a key role in marketing, uniforms, and digital content. It aligns well with the jacksonville jaguars logo png versions used across online platforms. Whether paired with visuals or used alone, it captures the team’s energy and professionalism. Explore the latest designs and usage guidelines on the team’s official website.




