Brooklyn Nets Primary Logo

The new Nets logo features a blacked out shield and the wordmark “NETS” accompanied by the letter “B” inside a basketball in a crest and “BROOKLYN” underneath.

Black “B” on a white basketball in a black circle surrounded by wordmark “BROOKLYN NEW YORK” in white.

The Nets brought back the shield concept from their first logo while keeping the basketball that has been part of all but one. Most significantly, the team changed its color scheme for the first time: deepening the red and swapping royal blue for navy, also adding silver and dark grey.

The red, white and blue gradient featured an all caps block “NETS” floating above a basketball that shared the same hues, hearkening back to the team’s time in the ABA.

The Nets incorporated the state silhouette into a completely redesigned logo, doing away with the wordmark “nets” for a block lettered “Nets” in white, against a red and blue circle. In addition, a wordmark in the upper right corner “New Jersey” in white.

For the team’s first season in New Jersey, the team dropped the block “NY,” keeping the familiar wordmark “nets” and the lettering is enlarged and darkened, now black rather than blue. A wordmark “NEW JERSEY” “BASKETBALL” in white above and below the scripted “nets.”

In 1972, the Nets opted to continue the previous logo with a red, white and blue basketball, much like the one the ABA used during games. They did retain the previous main logo, blue wordmark “nets” against a red block “NY.”

After moving to Long Island, N.Y., the team first became known as the “New York Nets.” Dropping the shield, but keeping the colors, the logo is known to feature a wordmark “nets” against a block-lettered red “NY” backdrop, and featuring a generic player alongside it in the color black.

The original Americans logo is a red, white and blue shield with ABA basketball in the center of the shield and at the top a wordmark “N. J. AMERICAN” in white.