Brooklyn Nets Primary Logo
The Brooklyn Nets will have a black-and-white color scheme, which pays homage to the old New York subway signage system. This new logo is now called "the new badge of Brooklyn" by a very optimistic Nets CEO Brett Yormark. The logo was designed by part owner and hip hop legend Jay-Z's design group, Timothy Morris (the one who designed the logo) is one of Jay-Z’s primary designers.
2013 - Present
The new Nets logo features a blacked out shield and the wordmark “NETS” accompanied by the letter “B” inside a basketball in a crest and “BROOKLYN” underneath.
2012 - Present
Black “B” on a white basketball in a black circle surrounded by wordmark “BROOKLYN NEW YORK” in white.
New Jersey Nets
1998 - 2012
The Nets brought back the shield concept from their first logo while keeping the basketball that has been part of all but one. Most significantly, the team changed its color scheme for the first time: deepening the red and swapping royal blue for navy, also adding silver and dark grey.
1991 - 1997
The red, white and blue gradient featured an all caps block “NETS” floating above a basketball that shared the same hues, hearkening back to the team’s time in the ABA.
1979 - 1990
The Nets incorporated the state silhouette into a completely redesigned logo, doing away with the wordmark “nets” for a block lettered “Nets” in white, against a red and blue circle. In addition, a wordmark in the upper right corner “New Jersey” in white.
For the team’s first season in New Jersey, the team dropped the block “NY,” keeping the familiar wordmark “nets” and the lettering is enlarged and darkened, now black rather than blue. A wordmark “NEW JERSEY” “BASKETBALL” in white above and below the scripted “nets.”
New York Nets
1973 - 1977
In 1972, the Nets opted to continue the previous logo with a red, white and blue basketball, much like the one the ABA used during games. They did retain the previous main logo, blue wordmark “nets” against a red block “NY.”
1969 - 1972
After moving to Long Island, N.Y., the team first became known as the “New York Nets.” Dropping the shield, but keeping the colors, the logo is known to feature a wordmark “nets” against a block-lettered red “NY” backdrop, and featuring a generic player alongside it in the color black.
New Jersey Americans
The original Americans logo is a red, white and blue shield with ABA basketball in the center of the shield and at the top a wordmark “N. J. AMERICAN” in white.