The wordmark logos of NFL teams have played a significant role in shaping the visual identity of each franchise. These logos, consisting of stylized typography, have evolved over the years, reflecting the changing trends and design aesthetics. Let's journey through the captivating history of NFL wordmark logos, from their early beginnings to the modern designs we see today.
In the early years of the NFL, wordmark logos were relatively simple. Teams often relied on basic block lettering to showcase their team name. One of the oldest wordmark logos belongs to the New York Giants, established in 1925. The Giants' logo featured bold, uppercase lettering, conveying a sense of strength and power. This classic design has stood the test of time and remains integral to the Giants' visual identity.
As the league expanded and teams sought to establish a unique brand presence, wordmark logos incorporated more distinctive elements. The Pittsburgh Steelers, for example, introduced their iconic wordmark logo in the 1960s. This logo features bold, italicized lettering with a unique diamond shape incorporated into the letter "S." It represents Pittsburgh's rich tradition and steel industry heritage while also conveying a sense of toughness and determination.
In the 1980s and 1990s, wordmark logos transformed, embracing more stylized and modern designs. The New England Patriots, a team that experienced a rebranding in 1993, unveiled their iconic "Flying Elvis" wordmark logo. This logo features sleek, italicized lettering with a silver, streamlined figure of a patriot's head incorporated into the letter "P." It symbolizes the team's agility, innovation, and pursuit of excellence.
Recent years have shifted towards cleaner, minimalist designs in NFL wordmark logos. The Los Angeles Rams, for instance, introduced their modern wordmark logo in 2017. This logo features sleek, lowercase lettering with a stylized forward-facing ram's horn incorporated into the letter "A." It represents the team's commitment to a fresh start in Los Angeles and a new era of success.
As we look to the future, NFL wordmark logos will likely continue evolving, merging tradition with innovation. These logos serve as a prominent visual representation of each team's identity and evoke a sense of pride and loyalty among fans. The wordmark logos have become integral to the NFL's brand and contribute to the league's rich visual tapestry.
A red cardinal with a wordmark "ARIZONA CARDINALS" in black.
Letters "ATL" in black above Falcons' primary logo.
Alternate Raven's logo (front view raven's head) above the wordmark. Double lined wordmark "RAVENS" in black with gold trim and "BALTIMORE" above in black.
Wordmark "BILLS" in bold blue. Slight difference in the font.
Double lined wordmark "Carolina Panthers" in light blue.
The primary Bears logo on top of wordmark "BEARS" in dark navy blue.
Double lined wordmark "CINCINNATI" in orange on top and "BENGALS" in black on the bottom.
Double lined wordmark "CLEVELAND BROWNS" in brown.
Single lined wordmark "COWBOYS" in blue.
Double lined wordmark "DENVER" in orange and a smaller font below the other wordmark "BRONCOS" in navy blue.
Single lined wordmark "LIONS" in bold and blue.
Green Bay Packers
Single line wordmark "PACKERS" in green.
Double lined wordmark HOUSTON" in red on the top and "TEXANS" in blue on the bottom.
A double-lined wordmark "INDIANAPOLIS" and "COLTS" in blue.
Double lined wordmark "JACKSONVILLE" in gold above "JAGUARS" in black with a slight arch.
Kansas City Chiefs
Nickname wordmark "CHIEFS" written in red.
Las Vegas Raiders
Double-lined wordmark "LAS VEGAS RAIDERS" in black.
Los Angeles Chargers
A wordmark "LOS ANGELES" in yellow and "CHARGERS" in blue. The letter "A" has a lightning bolt coming out of it.
Los Angeles Rams
Rams' primary logo representing the letters "LA" in blue and gold and wordmark "RAMS" in blue.
Double lined wordmark "MIAMI" in orange on top and "Dolphins" in teal with orange drop shadow.
The team's nickname "VIKINGS" in purple with lettering inspired by the shape of the horns in the team's primary logo. The shade of purple was lightened for the 2010 season.
New England Patriots
Wordmark "PATRIOTS" in navy blue letters with team logo in the center below.
New Orleans Saints
Wordmark "SAINTS" script in gold.
New York Giants
Wordmark "GIANTS" in blue underscored with New York Giants logo in a circle.
New York Jets
Wordmark "JETS" in green italics with a white and green football impression in the wordmark.
Custom font wordmark "EAGLES" in midnight green.
Wordmark "Steelers" stencil in black on a yellow background with a black outline.
San Francisco 49ers
Wordmark "49ers" in white with gold outline and a underline.
Double lined wordmark "SEATTLE" in silver above "SEAHAWKS" in blue below team's primary logo.
Tampa Bay Buccaneers
Tampa Bay Buccaneers logo above a wordmark "TAMPA BAY" in black and a custom font "BUCCANEERS" in red with a white and black drop shadow.
Tennessee Titans logo above wordmark "TENNESSEE" in blue and "TITANS" in light blue with dark blue highlights on a white background.
A wordmark "COMMANDERS" in burgandy in between two horizontal burgandy lines with "WASHINGTON" in burgandy.