SPORTS LOGO HISTORY

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NFL Wordmark Logo

Wordmark Logos

Arizona Cardinals Wordmark Logo 2005 - Present

Arizona Cardinals

A red cardinal with a wordmark "ARIZONA CARDINALS" in black.

See Team Logos
Atlanta Falcons Wordmark Logo 2020 - Present

Atlanta Falcons

Double-lined wordmark "ATLANTA" in red above "FALCONS" in black.

See Team Logos
Baltimore Ravens Wordmark Logo 1999 - Present

Baltimore Ravens

Alternate Raven's logo (letter "B") above the wordmark. Double lined wordmark "RAVENS" in black with gold trim and "BALTIMORE" above in black.

See Team Logos
Buffalo Bills Wordmark Logo 2011 - Present

Buffalo Bills

Wordmark "BILLS" in bold blue.

Slight difference in the font.

See Team Logos
Carolina Panthers Wordmark Logo 2012 - Present

Carolina Panthers

Double lined wordmark "Carolina Panthers" in light blue.

See Team Logos
Chicago Bears Wordmark Logo 1974 - Present

Chicago Bears

The primary Bears logo on top of wordmark "BEARS" in dark navy blue.

See Team Logos
Cincinnati Bengals Wordmark Logo 2004 - 2020

Cincinnati Bengals

Double lined wordmark "CINCINNATI" in orange on top and "BENGALS" in black on the bottom.

See Team Logos
Cleveland Browns Wordmark Logo 2015 - Present

Cleveland Browns

Double lined wordmark "CLEVELAND BROWNS" in brown.

See Team Logos
Dallas Cowboys Wordmark Logo 1960 - Present

Dallas Cowboys

Single lined wordmark "COWBOYS" in blue.

See Team Logos
Denver Broncos Wordmark Logo 1997 - Present

Denver Broncos

Double lined wordmark "DENVER" in orange and a smaller font below the other wordmark "BRONCOS" in navy blue.

See Team Logos
Detroit Lions Wordmark Logo 2017 - Present

Detroit Lions

Single lined wordmark "LIONS" in bold and blue.

See Team Logos
Green Bay Packers Wordmark Logo 1959 - Present

Green Bay Packers

Single line wordmark "PACKERS" in green.

See Team Logos
Houston Texans Wordmark Logo 2002 - Present

Houston Texans

Double-lined wordmark HOUSTON" in red on the top and "TEXANS" in blue on the bottom.

See Team Logos
Indianapolis Colts Wordmark Logo 2020 - Present

Indianapolis Colts

A double-lined wordmark "INDIANAPOLIS" and "COLTS" in blue.

See Team Logos
Jacksonville Jaguars Wordmark Logo 2013 - Present

Jacksonville Jaguars

Double-lined wordmark "JACKSONVILLE" in gold above "JAGUARS" in black with a slight arch.

See Team Logos
Kansas City Chiefs Wordmark Logo 1988 - Present

Kansas City Chiefs

Nickname wordmark "CHIEFS" written in red.

See Team Logos
Las Vegas Raiders Wordmark Logo 2020 - Present

Las Vegas Raiders

Double-lined wordmark "LAS VEGAS RAIDERS" in black.

See Team Logos
Los Angeles Chargers Wordmark Logo 2020 - Present

Los Angeles Chargers

A wordmark "LOS ANGELES" in yellow and "CHARGERS" in blue. The letter "A" has a lightning bolt coming out of it.

See Team Logos
Los Angeles Rams Wordmark Logo 2020 - Present

Los Angeles Rams

Rams primary logo representing the letters "LA" in blue and gold and wordmark "RAMS" in blue.

See Team Logos
Miami Dolphins Wordmark Logo 2013 - Present

Miami Dolphins

Double lined wordmark "MIAMI" in orange on top and "Dolphins" in teal with orange drop shadow.

See Team Logos
Minnesota Vikings Wordmark Logo 2004 - 2009

Minnesota Vikings

Wordmark "VIKINGS" in purple with a yellow outline in a custom font.

See Team Logos
New England Patriots Wordmark Logo 2013 - Present

New England Patriots

Wordmark "PATRIOTS" in navy blue letters with team logo in the center below.

See Team Logos
New Orleans Saints Wordmark Logo 1967 - Present

New Orleans Saints

Wordmark "SAINTS" script in gold.

See Team Logos
New York Giants Alternate Logo 2005 - Present

New York Giants

Wordmark "GIANTS" in blue underscored with New York Giants logo in a circle.

See Team Logos
New York Jets Wordmark Logo 2024 - Present

New York Jets

Wordmark "JETS" in green italics with a white and green football impression in the wordmark.

See Team Logos
Philadelphia Eagles Wordmark Logo 2022 - Present

Philadelphia Eagles

Custom font wordmark "EAGLES" in midnight green.

See Team Logos
Pittsburgh Steelers Wordmark Logo 2002 - Present

Pittsburgh Steelers

Wordmark "Steelers" stencil in black on a yellow background with a black outline.

See Team Logos
San Francisco 49ers Wordmark Logo 2009 - Present

San Francisco 49ers

Wordmark "49ers" in white with gold outline and a underline.

See Team Logos
Seattle Seahawks Wordmark Logo 2012 - Present

Seattle Seahawks

Wordmark "SEAHAWKS" in blue below team's primary logo.

See Team Logos
Tampa Bay Buccaneers Wordmark Logo 2020 - Present

Tampa Bay Buccaneers

Double-lined wordmark "TAMPA BAY" in black and in a custom font "BUCCANEERS" in red with white and black drop shadow.

See Team Logos
Tennessee Titans Wordmark Logo 2018 - Present

Tennessee Titans

Double-lined Wordmark "TENNESSEE" on top in dark blue and "TITANS" in light blue and dark blue highlights.

See Team Logos
Washington Commanders Wordmark Logo 2022 - Present

Washington Commanders

A wordmark "COMMANDERS" in burgandy in between two horizontal burgandy lines with "WASHINGTON" in burgandy.

See Team Logos

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NFL Wordmark Logo

The wordmark logos of NFL teams have played a significant role in shaping each franchise's visual identity. These logos, consisting of stylized typography, have evolved over the years, reflecting changing trends and design aesthetics. Let's journey through the captivating history of NFL wordmark logos, from their early beginnings to the modern designs we see today.

In the early years of the NFL, wordmark logos were relatively simple. Teams often relied on basic block lettering to showcase their team name. One of the oldest wordmark logos belongs to the New York Giants, established in 1925. The Giants' logo featured bold, uppercase lettering, conveying a sense of strength and power. This classic design has stood the test of time and remains integral to the Giants' visual identity.

As the league expanded and teams sought to establish a unique brand presence, wordmark logos incorporated more distinctive elements. The Pittsburgh Steelers, for example, introduced their iconic wordmark logo in the 1960s. This logo features bold, italicized lettering with a unique diamond shape incorporated into the letter "S." It represents Pittsburgh's rich tradition and steel industry heritage while conveying a sense of toughness and determination.

In the 1980s and 1990s, wordmark logos transformed, embracing more stylized and modern designs. The New England Patriots, a team that experienced a rebranding in 1993, unveiled their iconic "Flying Elvis" wordmark logo. This logo features sleek, italicized lettering with a silver, streamlined figure of a patriot's head incorporated into the letter "P." It symbolizes the team's agility, innovation, and pursuit of excellence.

Recent years have seen NFL wordmark logos shift towards cleaner, minimalist designs. The Los Angeles Rams, for instance, introduced their modern wordmark logo in 2017. This logo features sleek, lowercase lettering with a stylized forward-facing ram's horn incorporated into the letter "A." It represents the team's commitment to a fresh start in Los Angeles and a new era of success.

As we look to the future, NFL wordmark logos will likely continue evolving, merging tradition with innovation. These logos serve as a prominent visual representation of each team's identity and evoke a sense of pride and loyalty among fans. They have become integral to the NFL's brand and contribute to the league's rich visual tapestry.

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Sports Logo Battle: Let the Clash of the Logo Begin!

Embark on a thrilling journey with the League and Conference Sports Logo Battle, where teams from every circuit and conference clash. Explore an array of professional and collegiate teams hailing from premier leagues. Pledge your allegiance — who's your top team, and do they reign supreme in their league or conference?

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Sports Logo News

Newcastle Consulting Fans to Redesign Club Badge – Is It The Right Approach?

June 12, 2025

Denver Broncos Logo Evolution: Ranking 60 Years of Mile-High Identity

June 9, 2025

Orlando Magic Unveils Historic Logo Rebrand: Classic Star Returns

June 5, 2025

A Galaxy of Change: The Evolution of the LA Galaxy Logo

June 5, 2025

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"It's not all about the Team, It's about the LOGO."


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  • Logos Type
    • Alternate Logo History
    • Primary Logo History
    • Wordmark Logo History
  • League Logos
    • AAF Logo History
    • ABA Logo History
    • CFL Logo History
    • College Logo History
    • MLB Logo History
    • MLS Logo History
    • NBA Logo History
    • NFL Logo History: Evolution of Team Logos and Iconic Designs
    • NHL Logo History
    • Premier Logo History
    • UFL Logo History
    • USFL Logo History
    • WNBA Logo History
    • XFL Logo History
  • More…
    • Sports Logo News
    • League Logo Battle
    • YouTube Channel
    • Sports Team History
    • Sports News History
    • Sports Store History
    • Sports Logo History Products
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