The new Buck is only looking ahead, an imposing figure determined and focused on the path in front of him. An expanded rack (from 8 to 12 points) showing the maturation of the Buck, and underlining the point that he has become an even greater force. The basketball feature in the negative space between the antlers. The M Shape within the chest chevron as an homage to Milwaukee. With hard edges that appear almost cut from metal, and industrial but classic proprietary font juxtaposed against the curvature of the logo represents a symbolic union of urban and rural Wisconsin.