Rams Wordmark Logo

The Los Angeles Rams have a long and storied history with their iconic wordmark logo. The team first adopted the logo in 1948, when they moved from Cleveland to Los Angeles. It was designed by Fred Gehrke, who had previously worked as an industrial designer for Lockheed Aircraft Corporation. The original design featured two large “Rams” letters in blue and gold connected with a white outline of horns on either side of the lettering. This simple yet striking design has become synonymous with the team since its inception over 70 years ago.

Over time, minor changes have been made to keep up with modern trends while still retaining its classic look and feel; most notably adding shading around each letter in 1998, which gave it more depth than before, along with some other minor tweaks here and there throughout the years that kept it looking fresh without straying too far away from what made it so famous originally: simplicity combined with boldness.

Today, this timeless symbol is one of the sports' most recognizable logos—a testament to how well-designed logos can stand up against even today's high standards of graphic design excellence! It continues to be used proudly by fans all over Los Angeles County as they cheer on their beloved Rams every Sunday during football season or any other day when pride needs showing off!