Cleveland Browns Primary Logo

The updated helmet logo is reflective of today’s modern Cleveland, the design honors the past while evolving into the future. The iconic brown and white stripes stand tall over the orange helmet, a new orange color that matches the passion of the Dawg Pound. The new brown face mask represents the strength and toughness of Cleveland.

Only change to this logo is that the face mask is now grey, removing the white.

A new face mask design, still white and the same orange helmet with brown and white stripe.

A modern looking helmet with a 3/4 view of an orange helmet, with brown and white stripes, and with a white modern face mask.

First Cleveland Browns helmet logo, an orange helmet, brown and white stripes, with a white face mask.

Unused Logo
A Brown’s helmet with an interlocking letters “CB” logo in brown with white trim. The letters “CB” represent the city and the nickname – Cleveland Browns.

The team has had various promotional logos throughout the years, such as the “Brownie Elf” mascot or a Brown “B” in a white football. While Art Modell did away with the Brownie Elf in the mid-1960s, believing it to be too childish, its use has been revived under the current ownership.

The original “Brownie Elf” logo is credited to Dick Dugan, who became the sports cartoonist for the Cleveland Plain Dealer.