The Chicago Bears logo wordmark is a strong and timeless design. It features bold, capital letters, usually in navy blue or white, that reflect the team’s identity. The font style is simple and sturdy, matching the Bears’ hard-nosed football reputation. This wordmark often appears alone or with the “C” emblem. Throughout the Chicago Bears logo history, this typography has remained central to the team’s image.
Chicago Bears
A front-facing orange with a navy outline bear’s head with mouth wide open giving a mighty roar.
Former alternate logo.
Chicago Bears
1974 - Present
The former primary Bears logo on top of the wordmark "BEARS" in dark navy blue.
Font: Custom
Chicago Bears
1974 - Present
Wordmark "BEARS" in dark navy blue.
Font: Custom
Chicago Bears
1974 - Present
Wordmark "BEARS" in orange.
Font: Custom
Chicago Bears
1999 - 2016
Wordmark "BEARS" in blue with the Bears alternate logo of a bear's head in place of the letter "A."
Font: Custom
The FOOTBALL FAN's Guide to the Chicago Bears Logo History
In this comprehensive video, we present The Football Fan's Guide to the Chicago Bears Logo History, taking you on a visual journey through the evolution of one of the NFL's most iconic emblems. Discover how the Bears' logo has changed over the years, reflecting the team's storied past and the spirit of its passionate fanbase...
Chicago Bears Logo Wordmark Style and Evolution
The Chicago Bears logo wordmark has remained mostly unchanged since its early days. While minor adjustments occurred, the consistent typeface reflects stability and pride. You can explore these updates on our Chicago Bears primary logo page.
Designers often reference both the Chicago Bears old logo and Chicago Bears helmet logo when working on visual materials. The wordmark is widely used on merchandise, digital banners, and fan gear. For official assets and guidelines, visit the Bears’ website.
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