Atlanta Hawks Primary Logo
“Our fans have been so excited by the return of the iconic Pac-Man logo. This season, we set merchandising sales records for Hawks and Pac-Man gear so it was a natural move to make Pac-Man the primary logo for the Atlanta franchise. The addition of the Atlanta Hawks Basketball Club to the logo is just as meaningful as it speaks to our belief system that an inclusive and welcoming culture to all Atlantans is the only way to truly be a successful franchise,” CEO Steve Koonin said.
2015 - Present
The new primary logo is an enhanced return to the team’s “Pac-Man logo” that was used from 1972 – 1995 and that served as the team’s secondary logo this season. The enhanced logo adds the words “Atlanta Hawks Basketball Club” around the Pac-Man design. The modernized ‘Pac-Hawk’ logo inside a red roundel, with a wordmark “ATLANTA HAWKS BASKETBALL CLUB” arched around in white.
2008 - 2015
In 2007 the logo went through only minor changes. The logo removed yellow from the color scheme. The logo is exactly the same as the 1996 logo with the basketball changing to a gray color as well as all the other yellow on the hawk, which is again changed to gray. The wordmark is in the same location but now a different font “ATLANTA HAWKS” in navy blue.
1996 - 2007
In 1996 a new redesign of the Hawk’s logo with a front facing hawk with wings spread out in red and black with yellow claws and beak. The hawk is gripping a brown with black outline basketball. A wordmark “ATLANTA HAWKS” in a ancient looking font lettering in red.
1973 - 1995
The 1972 version is the most memorable of the Hawks logos, because it looks like a “reverse Pacman.” A workmark “Atlanta Hawks” in red at the bottom. The logo is a thick red outline of a circle with a hawks face inside.
1971 - 1972
In 1971 the team changed colors and logo. The new logo features the face of a hawk facing to the right in blue. The logo is in a green background circle with a blue outline continuing from the hawk’s image.
For one season in 1970 the logo changed to a newly designed hawk who is ball handling a basketball and attacking the basket. He was also drawn with 2 different colored lines of red and blue.
When moving to Atlanta, the logo continued for one year with a few changes. The wordmark “ST. LOUIS HAWKS” was removed and the color of the logo changed from red to black.
2015 - Present
Modernized Pac-Hawk logo from primary without the circle, known officially as a Partial logo. Shape of the hawk head adjusted very slightly from the version used in 2014.
Red and white hawk head inside of a red circle, modernized version of old team primary logo from the 70’s. Commonly, but not officially, known as the Pac-man logo.
2007 - 2013
Red and blue hawk profile angling down with a silver beak.
1998 - 2006
Hawk profile in red with a yellow beak outlined in black.
St. Louis Hawks
1958 - 1968
In 1957 the Hawks introduced this Disney-looking cartoon red hawk holding a basketball wearing a Hawks uniform and a wordmark “ST. LOUIS HAWKS” below the hawk. The hawk also has kneepads on each knee.
1956 - 1957
In 1955 the Hawks moved to St. Louis and introduced a similar black colored hawk soaring and holding basketball in it’s claws without any wordmark.
1952 - 1955
From 1952, the only Milwaukee Hawks logo design is a high flying Hawk in red gripping a red basketball on top of a basketball hoop with a wordmark “MILWAUKEE HAWKS” in red in a U shape.
1946 - 1951
The Tri-City logo is a blue basketball with black outline and a wordmark of the “TRI-CITIES BLACKHAWKS.” Also, on the basketball is a the tri-city names, “Moline/Rock Island” “Illinois” and “Davenport” “Iowa.”