Hawks Wordmark Logo

The Atlanta Hawks have a long and storied history that dates back to the 1940s. The team has had several different logos over the years, but their current wordmark logo is one of the most iconic in all sports. This stylized font features two bold “A”s representing Atlanta and a hawk head between them, which symbolizes strength, agility, and power – perfect for an NBA team!

The original version of this logo was introduced in 1972 when the franchise moved from St Louis to Atlanta. It featured red lettering with white outlines on either side and a blue background featuring stars. This design stayed relatively unchanged until 1992, when they added some dimensionality by making both sides black with yellow outlining instead of just white on one side like before.

In 2015 there were further changes made to give it a more modern look while still keeping its classic feel intact; these included adding sharp edges along each letter as well as changing up some colors, such as removing blues altogether or turning them into shades darker than before so that they could stand out against lighter backgrounds better than before without sacrificing any legibility whatsoever! The result is an instantly recognizable brand identity that perfectly encapsulates what part of Hawk Nation means: strength, resilience & pride!