A double-lined wordmark “ATLANTA HAWKS” in red. This new version shows the new block-style serifed typeface.

A wordmark “ATLANTA HAWKS” in red. This new version shows the new block-style serifed typeface.

Double lined wordmark “ATLANTA HAWKS” in red.

“ATL” arched in red and white. New font from the previous “ATL” wordmark. The intitals “ATL” stand for the city of Atlanta.

Single lined wordmark “ATLANTA HAWKS” in the color black with a light white highlight.

Hawks wordmark “ATLANTA HAWKS” in two lines in the color black with a light white highlight.

“ATL” in white outlined in red and blue. The initials “ATL” stand for the city of Atlanta.

“ATL” in blue outlined in red. The intitals “ATL” stand for the city of Atlanta.

Atlanta’s wordmark “ATLANTA HAWKS” in 1997 in red on one line.

In 1971 the Hawks wordmark “ATLANTA HAWKS” included their primary logo as well.