Falcons Wordmark Logo

The Atlanta Falcons have a long and storied history with their logo. The team was founded in 1965, and the original logo featured an angry red falcon head facing left with its wings spread wide. This iconic image has been used ever since, although it has evolved slightly over time to become more modernized.

In 2002, the team unveiled a new wordmark logo featuring "ATLANTA FALCONS" in bold letters across two lines of text. This design was meant to be more contemporary than the traditional falcon head symbol while maintaining some of its classic elements through color choice and font style selection. With this update came an increase in popularity for both fans and non-fans alike, as they could now identify with something that had been around for so many years but felt fresh at the same time due to its updated look and feels.

Today's version of this wordmark features minor changes, such as different fonts styles or colors when compared to previous iterations; however, it remains essentially unchanged from when it first debuted almost 20 years ago, which is a testament not only to how timelessly designed logos can be but also speaks volumes about just how much people love seeing familiar symbols being represented by their favorite teams year after year!