The initial logo for the team was a black falcon with a red outline, and the falcon’s head and talon protruded from its body to form the capital letter, “F.” This logo was kept for over 23 years but in 1990, the falcon’s red outline was changed to black. This logo lasted for 12 years until 2003, when the logo was changed to its current state. The change was likely initiated as a result of modernization because the Falcon got a sleeker redesign so that it appears to be inflight and received silver and red accents to make it look more powerful and aggressive while still resembling a capital letter “F.”
The Falcons logo was designed by Verlander Design.
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2003 - Present
The Atlanta Falcons team identity launched a new era for the team in 2003. The logo was redesigned with red and silver accents to depict a more powerful, aggressive falcon, which now more closely resembles the capital letter “F.” The new Falcon logo looks similar, but the Falcon has a swifter, “in flight” look.
1990 - 2002
In 1990, the Falcon’s removed the red outline for a black outline around the falcon. The black falcon is facing and flying to the right.
1966 - 1989
The original Atlanta Falcon logo is a black with a white outline falcon crest, outlined in red, forming the letter “F.” The falcon is facing to the right.