Atlanta Falcons
The Atlanta Falcons team identity launched a new era for the team in 2003. The logo was redesigned with red and silver accents to depict a more powerful, aggressive falcon, which now more closely resembles the capital letter “F.” The new Falcon logo looks similar, but the Falcon has a swifter, “in flight” look.
Falcons Alternate Logo
The Atlanta Falcons have a long and proud history, dating back to their inaugural season in 1966. They have had several logos representing their team's spirit and identity throughout the years. The most iconic of these is undoubtedly the logo featuring an angry red falcon with wide wings. This design has been used for decades as a symbol of power, strength, and determination for the franchise.
Overall this new alternate logo is another excellent example of how far ahead-thinking owner Arthur Blank continues leading his organization by not only embracing change but also celebrating success from all eras throughout the team's history, showing us just how strong & resilient this city indeed can be when united behind one common goal – winning championships!
Atlanta Falcons
2020 - Present
Initials "ATL" in black with white and grey trim and the left half of the letter "A" forming the wing of the Falcon's primary logo.
Atlanta Falcons
2003 - 2019
Black, white and red streaking falcon with wordmark "ATLANTA" in red and "FALCONS" in black below the falcon.
Primary logo with the wordmark added.
Atlanta Falcons
1998 - 2002
A black falcon with a red letter "A" on top of the falcon.
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