The Cincinnati Bengals logo wordmark features a strong, all-caps font that emphasizes toughness and simplicity. It usually appears in black or orange and often pairs with the iconic striped “B” emblem. The typeface is modern and angular, reflecting the team’s aggressive style of play. This bold design choice has remained a part of the team’s identity throughout the Cincinnati Bengals logo history and branding strategy.
Cincinnati Bengals
The Bengals primary logo consists of a large letter “B” in orange with three black tiger stripes incorporated into the design making its way down from the top of the letter “B.” Originally introduced in 2004, the Bengals darkened the shade of orange used in their logos (to match the orange they’d already been using on their on-field jerseys since 2012) when they re-designed their uniforms in 2021.
Cincinnati Bengals
2004 - 2020
The double-lined wordmark "CINCINNATI" is orange on top, and "BENGALS" is black on the bottom.
Font: Cincinnati Bengals
https://blogfonts.com/nfl-cincinnati-bengals.font
Cincinnati Bengals
1997 - 2003
Single lined arched wordmark "BENGALS" in orange.
Font: Custom
Cincinnati Bengals
1997 - 2003
Arched wordmark "BENGALS" in orange on black background.
Font: Custom
Cincinnati Bengals
1997 - 2003
A bengal tiger under the arched wordmark "CINCINNATI" in white on top and "BENGALS" in orange with white trim on black background.
Font: Custom
Cincinnati Bengals
1971 - 1996
Wordmark "BENGALS" in orange with a black trim.
Font: Custom
Cincinnati Bengals
1968 - 1970
Wordmark "BENGALS" in orange with a black highlights.
Font: Custom
What's the Best Bengals Logo of All Time?
Join us on a fascinating journey as we explore the evolution of the Bengals Logo through the years! From its inception in 1968 to modern designs, this video showcases the transformations of the Cincinnati Bengals' logo, highlighting the creative changes that reflect the team's identity and culture...
Cincinnati Bengals Logo Wordmark Style and Evolution
The Cincinnati Bengals logo wordmark has seen a few updates over the years. Early styles leaned more traditional, while current designs use tighter spacing and a cleaner, more aggressive font. You can see how it evolved on our Cincinnati Bengals primary logo page.
Many graphics feature the Cincinnati Bengals NFL logo along with a clean logo for Cincinnati Bengals branding. Designers also use this wordmark in print, digital, and merchandise. For brand details and updates, visit the Bengals’ official site.
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