The St. louis cardinals logo wordmark is iconic in baseball. Its bold red script captures tradition and team pride. Though the design evolved, it still honors the vintage st louis cardinals logo look. The wordmark stands out in the rich st louis cardinals logo history of the franchise.
St. Louis Cardinals
1970 - 1987
In 1970 the logo came to be what is today the streamlined version of the a cardinal head with an attitude. The Cardinals logo was designed by Verlander Design.
St. Louis Cardinals
1960 - 1961
Double-lined wordmark "ST. LOUIS FOOTBALL" in black and below "CARDINALS" in red.
Font: Unknown
St. Louis Cardinals Logo Wordmark Design
The st. louis cardinals logo wordmark used clean block text with sharp edges and solid lines. It stood out during the team’s NFL years for its tough, no-frills look. This design mirrored the team's gritty playing style. See more on the Cardinals page at Pro Football Reference.
Unlike the St. Louis Cardinals primary logo, the wordmark focused only on typography. Its vintage st louis cardinals logo versions remain a part of NFL logo history. The lettering carried a strong presence that fans still remember. It reflected the era’s minimal but bold design approach.
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