SuperSonics Wordmark Logo

The Seattle SuperSonics is a professional basketball team that has been part of the National Basketball Association (NBA) since 1967. The franchise has had its share of ups and downs over the years, but one thing that remains consistent is its iconic wordmark logo. Since their inception, SuperSonics have used several different versions of their logo to represent themselves and this essay will look at some key moments in Seattle’s history where changes were made to it.

The first version was created when they joined NBA in 1967 which featured a large “S” with green lightning bolts coming out from behind it on either side. This design remained relatively unchanged until 1993 when they added an additional layer around the original S-shape, creating more depth and texture for their mark. In 1995 another change occurred as yellow was added into the mix along with two stars above each letter representing both the Washington state flag as well as being a representation for excellence within sports teams across all leagues worldwide. Finally, in 2002, the Sonics went through yet another rebranding process by changing up colors again; this time using navy blue instead of green while still keeping yellow accents throughout.

Throughout these changes, the core elements such as shape and color palette remain intact allowing fans to recognize instantly whose brand this belongs to even though there were slight modifications done here or there. It goes without saying how important logos are not only just branding-wise but also emotionally; as people can form strong attachments towards certain symbols or images due to them having personal meaning attached to them making it easier to root for your favorite team no matter what situation arises!