The Rams were the first NFL team to have a logo on their helmets. Ever since halfback Fred Gehrke, who worked as a commercial artist in off-seasons, painted ram horns on the team's leather helmets in 1948, the logo has been the club's trademark. A ram's head has been a part of their logo for all their different locations: Cleveland, St. Louis, and Los Angeles.
In 2020, new color scheme consists of royal blue & yellow and the primary logo is simply a white “LA” that utilizes a gradient to transition the top of the white “A” into a yellow Ram Horn that intertwines the two initials "LA" representing the city.
2020 - Present
Initials “LA” in blue italics with the letter “A” arched back in blue and yellow to form a ram’s horn.
2017 - 2019
Ram’s head in blue and white facing to the right.
Color change from the previous logo.
2016
In moving back to Los Angeles, the Rams kept the same logo from their St. Louis days. The logo of a rams head is strong and sleek looking logo. Ram head in blue and gold facing to the right.
2000 - 2015
In 2000 following the Super Bowl win, a new logo of a blue charging ram’s head with gold horns and a gold outline was designed.
1995 - 1999
In St. Louis the Rams logo, changed to a wordmark “ST. LOUIS” in yellow on a blue background above the other wordmark “Rams” in blue with yellow border and a blue and yellow replica of the St. Louis Arch. Noticed the similarities to the unused proposed expansion team St. Louis Stallions logo.
1989 - 1994
The final Los Angeles logo featured a 3/4 view of a dark blue helmet and a modern face mask with yellow rams horns wrapped around the earhole.
1983 - 1988
The next Rams logo is a major change to a “helmet logo.” The logo is a side view of dark blue helmet and blue face mask with yellow rams horns wrap around the earhole.
1970 - 1982
The Ram’s logo went through very minor changes, by eliminating the yellow horns. They are now just white like the rest of the ram’s head.
1951 - 1969
The Ram’s changed their logo in 1951 and eliminated the color blue from the logo. The white ram’s head has more detail with the black outline. As well the yellow ram’s horns has more detail.
1946 - 1950
In 1946 the Rams moved to Los Angeles and used the Cleveland logo for four years with no changes.
1944 - 1945
In 1944, the Ram’s logo has the ram now facing to the left and the color of black is added. Still a blue ram with a black and blue outline.
1941 - 1942
Original Ram’s logo featured a blue ram head facing to the right.