Since this team has been around for over 50 years, it has experienced major changes to its logo. The original was a football player riding a bronco in 2-D. This image was quite detailed, and in mustard yellow and brown. This logo lasted a year before being changed to the team’s current colors of orange, royal blue and white. The second logo kept the concept of a football player riding a bronco, but showed an aggressive football player in control. Again, this logo was quite intricate, but it lasted seven years before progressing to an orange “D” with the bronco emerging from the center.
The next logo was clear and simple in its depiction of a powerful bronco with a “D” for Denver. This version better represented the team and enhanced the Broncos’ identity. This logo was used for 22 years before being simplified further in 1993.
Finally in 1997, the logo changed to its current look today. All three team colors are incorporated in this sleek bronco design with thick outlines and a menacing look to exhibit power and fearlessness. The Broncos’ marketing team used modernization and reduced deterrents to improve their logo throughout the years.
Sports Logo History has excerpt sections from this syndicated post. Read the original at In the World of Logos – Change is Good.
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1997 - Present
The Broncos radically changed their logo in 1997, a design that the team continues to use to this day. The new logo was unveiled on February 4, 1997. Navy blue replaced royal blue on the team’s color scheme. The current logo is a profile of a white horse’s head with a navy blue outline, with an orange mane and navy blue outlines.
Designed by Nike
1993 - 1996
In 1993, the white horse has different black outline and facial features. The large orange “D” are the same as the last logo.
1970 - 1992
The logo was redesigned so that a white horse is coming out of a large orange letter “D.” The horse has seam coming out of his nose.
In a letter written in 1968, the Broncos organization thanks Pat Taylor’s father, Edwin Taylor: “To Edwin G Taylor, we thought you would be pleased to know that the design suggestion you forwarded to us last year has been accepted as the new Denver Bronco helmet ornamentation. The Denver Broncos were looking for an update to their logo.
“I mean here’s this Bucking Bronco that looks like its emaciated, I mean yeah and they played the way their emblem looked,” said Pat of the even older Broncos logo that featured a orange bucking horse with a football player in an orange uniform riding him.
Taylor delivered that update. “That’s what he came up with. The stallion, the power,” said Pat. Taylor had one day sketched the now iconic D and sent the idea to the team. For what could be considered one of his greatest creations, Taylor received that letter from the team, a shirt, hat and two tickets in the south stands for a game against the Kansas City Chiefs. Tickets that Taylor never used.
1962 - 1969
Two years later, the team unveiled a new logo featuring a orange bucking horse with a football play in a orange uniform holding a football, and changed their team colors to orange, royal blue and white.
1960 - 1961
When the Broncos debuted in 1960, their original logo drew as much attention as their play on the field. They featured white and mustard yellow logo as a football player riding a yellow bucking bronco.