Cardinals Wordmark Logo

The Chicago Cardinals have one of the most iconic logos in NFL history. The team's wordmark logo, which debuted in 1947, has been a staple of their branding for decades and is still used to this day. It features an all-caps font with two cardinal birds perched atop each letter "C." This simple yet bold design symbolizes the strength and determination of the franchise while also embodying its rich heritage as one of professional football’s oldest teams.

The original Cardinal birds featured on the logo were inspired by a painting from Chicago artist Charles Rahn that was commissioned by team owner Chris O'Brien in 1929. The artwork depicted two cardinals perching on top of a “C” shaped tree branch and it served as inspiration for both O'Brien's nickname (the 'Cardinal Bird') as well as his new franchise's official colors—red & white—and now world-famous wordmark logo design.

Over time, minor changes have been made to keep up with modern trends but ultimately remain true to its classic roots; such modifications include switching from serifed typeface fonts like Times New Roman or Garamond during much earlier years into sans serif fonts like Helvetica Neue or Impact today - making it easier for fans around the world recognize at first glance who they are cheering for! Regardless if you're watching them play live at Soldier Field or tuning into games broadcasted across television networks worldwide - there is no mistaking those famous red & white cardinal birds perched atop every “C" within their timelessly classic brand identity!