Chicago Bears Primary Logo
Unlike some NFL franchises that have had many different looks over time, the Bears have kept the wishbone "C" for over 40 years. One of the original NFL teams, the Bears have had two logos with a bear and two without a bear.
A blue and white bear’s head roaring with a yellow with blue trim letter “C” behind the bear.
1974 - Present
In 1974, the team decided to keep the same wishbone “C” logo but logo changed from all white to a white bordered orange logo eleven years later. This logo has remained unchanged ever since. While the orange color in the Chicago Bears logo stands for cheerfulness, happiness, activity and energy, the blue color symbolizes excellence and grace of the club. The white color, on the other hand, represents its charm and elegance.
1962 - 1972
The Bears wishbone “C” logo first appeared on the helmets in 1962. The “C” is in the same font as the “C” long worn on the Cincinnati Reds’ baseball caps.
1954 - 1973
This logo was introduced in early 1954 as a black bear crawling on top of a orange with black outline and white seams football.
1940 - 1953
The Bear’s first logo was introduced in the early 1940 with a black bear running with a football.
With the move to Chicago, the new logo featured a small brown football in black outline. A wordmark “STALEYS” in red with a blue outline.
The Decatur Staleys were formed in Decatur, Illinois in 1919, named after their sponsor, the A. E. Staley Company. This logo is A. E. Staley’s company logo and used for the football team.