Rams Primary Logo

The Los Angeles Rams have had a long and storied history in the National Football League. The team's primary logo has changed several times over the years, reflecting the evolution of its identity as an organization. In 1937, when they were originally founded as the Cleveland Rams, their logo featured a ram's head with "Cleveland" written across it. This design was used for nearly two decades before being replaced by an updated version featuring a blue-and-white shield with crossed swords behind it during their move to Los Angeles in 1946.

In 1973, after many successful seasons under this new look and following some changes to the ownership structure within the franchise, they unveiled another redesigned primary logo which featured a gold roman numeral “XII” on top of white horns that resembled those of an actual ram – representing both strength and unity within their fan base at home games at Anaheim Stadium (now known as Angel Stadium). Finally in 2000 when St Louis became home for them once again; they adopted yet another redesign featuring three different colored stripes along the bottom half symbolizing each state through which the team had traveled: Ohio (blue), California (yellow) & Missouri (red).

Today’s version is quite similar to what we saw back then but now features slightly more modernized font lettering around the perimeter instead original one from the 2000 season while keeping the same color scheme intact - making sure that fans still recognize the iconic emblem synonymous with LA Rams brand even if it been almost 20 years since last time club moved cities! It truly speaks volumes about how far the franchise has come over the past few decades all while staying true throughout the entire process no matter where its playing field may be located any given year.