Golden Knights Primary Logo
The Vegas Golden Knights primary logo is an iconic symbol of the team’s history. The logo was designed by Adidas and unveiled in November 2016, when the team announced its name and colors. It features a black knight with his sword held high against a gold background, representing strength, courage, and determination—core values for hockey players and Las Vegas residents alike.
The design of the primary logo was inspired by classic heraldry symbols from medieval times combined with modern elements such as sleek lines that evoke speed and power on the ice. The shield shape at its center is a reminder of protection for all who wear it on their jerseys or hats while also paying homage to traditional knights’ armor shields from centuries past. Additionally, the five stars above represent each member of “the family” — fans included — who have come together to build something special in Las Vegas: A professional sports franchise dedicated to excellence both on-ice (as evidenced by their Stanley Cup Final appearance) off-ice (through community outreach).
Since being introduced almost four years ago now; this simple yet powerful image has become synonymous with not only hockey but also what it means to be part of the #VegasBorn nation: Strength through unity; success through hard work; loyalty beyond borders—all encapsulated within one golden shield emblazoned with our beloved mascot's silhouette atop it!
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2017 - Present
A knight’s helmet with a letter “V” in the negative space using the colors steel grey, gold, and black on top of a black with a gold trim shield.
The Vegas hockey team’s primary logo for 5 months till the unveiling of the current primary logo. Wordmark in white “VEGAS” and “HOCKEY” with the NHL logo on a solid black background.